International Journal of Seocology
Volume 01, Issue 03 : May-August 2020

Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision

Jalari, Muhammad (Unknown)
Marimin, Agus (Unknown)

Article Info

Publish Date
13 Jul 2020

Abstract

This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.

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Journal Info
International Journal of Seocology
Website

Abbrev

seocology

Publisher

STIE AAS Surakarta

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Physics Other

Description

International Journal of Seocology is published by Rumah Jurnal STIE AAS Surakarta as a media to channel understanding of Science, Education, Economics, Psychology and Technology in the form of results of field or laboratory research or literature studies. This journal is published three times a ...