JOIN (Jurnal Online Informatika)
Vol 5, No 1 (2020)

Modelling the Measurement of Engagement Index of the Regional Governments' Social Media in Indonesia

Abdillah, Rosyid (Unknown)
Rakhmawati, Nur Aini (Unknown)

Article Info

Publish Date
16 Jul 2020

Abstract

Several types of engagement index and its variables can predict the engagement index of social media. However, no research has yet to use Structural Equation Modelling to model the engagement index of the variables from the prior researchers. This study was conducted to test the metrics of social media including like, comment, share and reply towards the online engagement variables that are measured by its affective engagement, cognitive engagement and behavioural engagement. The results indicate that the reply from the admin variable is the most significant factor in creating engagement on the social media of the Local Governments in Indonesia. This will then be used to increase the engagement index of the local governments in Indonesia.

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Journal Info
JOIN (Jurnal Online Informatika)
Website

Abbrev

join

Publisher

Universitas Islam Negeri Sunan Gunung Djati Bandung

Subject

Computer Science & IT

Description

JOIN (Jurnal Online Informatika) is a scientific journal published by the Department of Informatics UIN Sunan Gunung Djati Bandung. This journal contains scientific papers from Academics, Researchers, and Practitioners about research on informatics. JOIN (Jurnal Online Informatika) is published ...