The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development

Prayudi Prayudi (Department of Communication, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)
Kartika Ayu Ardhanariswari (Department of Communication, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)
Ninik Probosari (Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)

Jurnal ASPIKOM
Vol 5, No 2 (2020)

Developing a creative city is a challenge that requires the collaboration of all creative actors. It is challenging when the development of creative cities adopts the quadruple helix model. The study was essential to introduce the quadruple helix communication model. It employed a qualitative research method to understand how each creative actor communicates and collaborates in the development process of Yogyakarta as a creative city. The result found that the proposed quadruple helix communication model was the development of the transactional communication model. This model emphasized the provision of space for both one way-way and two-way communication to emerge. The quadruple helix communication model helped the development planning of Yogyakarta as a creative city. The use of one-way or two-way communication related to the achieved goal: to inform, consult, collaborate, or empower. Further, this model identified the role of each creative actor in Yogyakarta in developing the creative city.