<![CDATA[Abstract: The emergence of the phenomenon of shifting cultural values contained in the motif by economic function raises concerns about the preservation of classic Indonesian batik motifs, especially the classic motifs of Tuban. Therefore, it takes a media design information in the form of book illustration to raise cultural values such as meaning, philosophy and myths contained in the classical batik Tuban. This design is done with the approach of observation, interviews and existing studies using the keyword viewpoint literature review results, namely the aesthetic, social, cultural, self-image and cultural products. By using descriptive-qualitative method of analysis that is supported by indicators STP and USP (Unique Selling Proposition) obtained "Covert charm" as a design concept and âCanting Batik Tuban" as the title of a book with manual drawing illustrations as main illustration. To determine the effectiveness, feasibility and suitability of the work used the test results of the questionnaire design through Likert scale. From the results of the correlation analysis of the design testing, it was found that all of the results of the questionnaire statements have a significant correlation so as to fulfill the purpose of the book value of the loading statement, 242- , 362 and the mean between 4.27 to 4.62.]]>
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