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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN MEDIA PROMOSI WISATA RELIGI ISLAM GRESIK SEBAGAI UPAYA MENGANGKAT POTENSI WISATA Wardah, Lia; Bahruddin, Muh.; Riqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

Gresik as an industrial city, has a wide array of potential in tourism including cultural tourism, religious tourism, and nature. But, not all potentials tourism maximized management and promotion  by the government of Gresik, especially religious tourism. So, there are not many people knows the potential of religious tourism of Gresik. The goal of design to find out how to Designing Media Campaign of religious tourism in Gresik as effort raised tourism potential. The design is done with a qualitative approach, namely observation, interviews, documentation and literature in order to formulate a design concept. The data were analyzed by reduction, categorization, sintesisasi, and conclusion (Moleong, 2006:288). From the analysis, it was found that the uniqueness by Islamic religious tourism in Gresik has not fully lifted to a wide audience. Lack of promotional efforts to be one of the obstacles that make the tourist potential has not been known. After going through the process of data analysis, found the keyword or concept design “Pioneer” its mean the person who started that first, people who paved the way, and leader. In this case “Pioneer” described that Islamic religious tourism in Gresik regency is leaders and the first spread of Islam in Java. In the design of media campaigns created specifically to raise the potential of Islamic religious tourism in Gresik regency, accentuate the power of the concept “Pioneer” and another uniqueness owned. The design refers to he principles of design. The result are expected to raise some of the Islamic religious tourism potential in Gresik regency.
PERANCANGAN BRANDING KAMPOENG BATIK JETIS SIDOARJO SEBAGAI UPAYA MELESTARIKAN PRODUK BUDAYA LOKAL Nugraha, Ekky Fardhy Satria; Bahruddin, Muh; Aziz, Abdul
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

The purpose of this Kampoeng Batik Jetis Sidoarjo design branding is to preserve the product of local culture. The research is done with qualitative method research namely with take interview, observation, documentation, and literature to get the data that used as supports maker design concept branding. The data were analyzed with using several phase, that is data reduction, data presentation, and conclusion. From the data analysis were found several keyword that is refer to communication branding strategy which has using to get the goals on target audience. After do the analyze towards data, is founding a concept or keyword of design branding that is “Survival”. Concept description of Survival is a manifestation of struggle to survive the onslaught of all globalization of all. In this case “Survival” or struggle to survive is directed at how to maintain the product of local culture traditional batik tulis Kampoeng Batik Jetis Sidoarjo are packed contemporary. The goals of package design contemporarly is to stay guard the local culture traditional batik tulis product in globalization era are demanded a fast paced, interest, and modern on global public at this time. The result of this branding design is to preserve local culture batik Jetis products.
PERANCANGAN LOGO DAN MEDIA PROMOSI PT AMERTA SARI TRANSPORT SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Santika, Gede Danu Arya; Fianto, Achmad Yanu Alif; Aziz, Abdul
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

Amerta Sari Transport known as AS TRANS, is logistic transport specialized handling industrial distribution across islands trough Java and Bali. But, not all potentials logistic transport management and promoted  by innovative and creative concept, especially for branding new product to public. So, there are not many people knows the potential of AS TRANS Logistic. The goal of design to find out how to Designing Media Campaign of AS TRANS as an effort to mount Brand Awareness. The design is done with a qualitative approach, namely observation, deep interviews, content analysis and study exist in order to formulate a design concept. The data were analyzed research process dan understands and investigating social phenomena and people troubles with focus on real connection between researcher and subject research (Noor,2011:32). From the analysis, it was found that the uniqueness by AS TRANS has not fully lifted to a wide audience. Lack of promotional efforts and unknown Brand Identities to be one of the obstacles that make the brand potential has not been known. After going through the process of data analysis, found the keyword or concept design “Dinamic” its mean the person who had spirit, energy, self supporting and adaptable. In this case “Dinamic” described that put the needs and expectation of dynamic modern society, which the need of society that living a fully effective, efficient, fast and reliable. Fast strengthen the concept of satisfying customers. Where the audiens given stylish visual appearance of fantastical, imaginative thinking trough impossible things and is asked to actively and aggressive communication. The result are expected to raise some of the customers awareness of product AS TRANS Logistics.
PERANCANGAN MEDIA PROMOSI WANA WISATA PANTAI PLENGKUNG BANYUWANGI SEBAGAI UPAYA MENINGKATKAN DAYA TARIK WISATAWAN Widodo, Kennedy Rony Dewantara; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

The goal of this media promotion design is to increase tourist attraction against the potential of plengkung beach. This media promotion design using qualitative method researchfor determining the design concept. Collecting data obtained through observation in order to determine the appropriate media selection for the application, the interview in order to obtain detailed information from competent sources, the literature in order to obtain the literature to support the design, and documentation in order for the material design.Through analysis of collected data was found one big idea for theme design. Big idea is a unforgetable sensation, this big idea describe the adventure on plengkung beach and word sensation in this big idea is a adventure sensation.Then, after big idea was found, design was created and followed by the manufacture of promotional media.Results of this media promotion design expected to help increase tourist attraction on plengkung beach.
PERANCANGAN MEDIA PROMOSI THE LOUVRE CAFÉ SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Rakhmawati, Dwi Ayu; Fianto, Achmad Yanu Alif; Sutikno, Sutikno
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

Introduction to this thesis, entitled Designing Media Campaign For The Louvre Café Efforts Increase Brand Awareness through effective media campaign with proper communication and media in accordance with the target customer and target market The Louvre café. The absence of a media campaign in the companys causing the lack of awareness among the public. This design provides a concept of promotion and positioning according to The Louvre café which established itself as a house of beer the only one in Surabaya is the cheapest. The main media used the website, as most media information about The Louvre café. support for other media x-banners, radio ads, newspaper ads, magazine ads, merchandise, leaflets, uniforms. This design results are expected to provide input in designing promotional media in accordance with the concept of The Louvre café and increase brand awareness.
PEMBUATAN BUKU FOTOGRAFI MAKANAN (STUDI KASUS OBYEK MASAKAN JAWA TIMUR) Putra, Ilham Rizaldi Permadi; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

The development of photography, especially in Indonesia experienced significant growth, in the sense that photography is not just a professional job but has become a life style for urban communities. This phenomenon can be seen from the increasing number of media that talks about the world of photography, ranging from newspapers, magazines, television, and internet. The purpose of this research is directed at making food photography reference book themed cuisines of East Java. Food Photography food can not be separated from the object. Therefore, this thesis uses the typical food of East Java. Provinces were chosen for the book to be made so that the communicative and able to enter the minds of the public. East Java has several cities, among others, Surabaya, Lamongan, Gersik, Malang, Kediri, Banyuwangi, Madiun, Ponorogo, and Madura, from every city has a food such as rujak cingur, semanggi, lontong balap, kupang lontong, rawon, Nasi pecel, soto ayam, sate ayam, nasi jagung, urapan, kikil, semur lidah, tahu campur, tahu tek, dan nasi krawu. Of the selected food representing cities in East Java because these foods are familiar in peoples hearts.The books which talk about food photography rare version dirak Indonesia - Indonesian shelf bookstalls in the book so terbuatnya lift dishes from East Java in order to attract people and make this book as a medium of publication, documentation, and reference.
PEMBUATAN BUKU REFERENSI KEMONO SEBAGAI UPAYA PENGENALAN ALIRAN SENI ANTHROPOMORFIS DENGAN MENGGUNAKAN KARAKTER TOKOH DALAM CERITA FABEL Hafiidh, Rasyuqa Asyira; Bahruddin, Muh; Aziz, Abdul
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

From this rapid evolutions of cyber world appears many new cultures in art styles, one of them is an anthropomorphic art style. This art style is already widely recognizable in the rest of the world. But in Indonesia, it is not that well-known; most of them are only recognize this kind of art just as a fable or mascot. The goal of this project is to make a book that is specified about anthropomorphic arts that can give the target citizens knowledge in anthropomorphic arts using kemono. The design was done with a qualitative approach, namely observations, interviews, and focus group discussions in order to formulate a concept in the design process. From the analysis, it was found that the majority of anthropomorphic art fans around the world are mainly teenager to adulthood, and it was proven that kemono is a distinct anthropomorphic style from Japan. Also, it was decided to use Si Kancil as a chosen famous fable as an example. After going through the process of data analysis, found the keyword as a design concept which is "Energic and Friendly" that means the anthropomorphic arts is filled with energy and active, while keep friendly toward others.
PEMBUATAN BUKU MAKANAN TRADISIONAL SURABAYA SEBAGAI UPAYA PELESTARIAN PRODUK LOKAL Eliazer, Stefanus Lutfi; Bahruddin, Muh; Aziz, Abdul
Jurnal ArtNouveau Vol 1, No 1 (2013)
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The design goal as preserving local products and a bridge to the limited information about the existence of traditional foods in Surabaya. Then the production of this book was done by interview, observation, literature and existing studies are useful for determining the design concept. Through analysis of the theme of concept design is obtained Rescue Culture. The concept of the stretcher to be a theme in the book-making, and taking pictures, which showed that most of the traditional food is all around us. Results of a book deal is expected to help increase public awareness that it is important to preserve the local product with regard to its existence.
PERANCANGAN MEDIA PROMOSI RESTO KAMPOENG STEAK DENGAN KARAKTERISTIK SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Mirani, Ananda Kurnia; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

Kampoeng Steak (KS) is one of the local restaurant franchise from Surabaya. However this food business is not able to display a uniqueness, such as the characteristics of Surabaya. Where as, if this uniqueness can be shown then this restaurant would have more value, especially when opening branches ini major cities outside Surabaya. Altough KS already show a little bit element of Surabaya, people still do not really care. So that KS imaging as one of the restaurant from Surabaya not been delivered. Then an appropriate strategy shall be made to express characteristic from KS. So that KS remains the people’s choice among ather steak culinary business. From these problems, this research focused on the design of a media promotion KS restaurant by using the characteristics of Surabaya as an effort to increase brand loyalty. With this media promotion KS will have an unique and distinct identity, which will form the consumer perception so that the product will more be known to the public.
REBRANDING BURGERMAN SEBAGAI UPAYA MEMPERLUAS SEGMENTASI PELANGGAN Adam, Dhafi Kusuma; Dewanto, Thomas Hanandry; Bahruddin, Muh
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

The Cafe is a place to relax or gather with friends. Look at the growth of the economy of the city of Surabaya since last five years increased, various efforts undertaken in order to reach the largest market share. One of the efforts that the company can do is to form a brand identity that is capable of providing imagery for buyers who then stick in the minds of consumers. The purpose of this design is to know how to design your brand in an effort to expand the Burgerman segmenting customers ranging in age from 18 to 40 years old. The design is done with the approach of the survey, interviews and existing studies in order to formulate the concept of design. Data were analyzed using the indicator: STP, advantages, limitations, opportunities, challenges as well as USP (Unique Selling Proposition). From the results of the analysis and the design of the paper found that the desire to aim burgerman target market and uniqueness by Burgerman has not looked at the brand

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