Jurnal Komunikasi
Vol. 8 No. 1 (2013): Volume 8, Nomor 1, Oktober 2013

Wacana Homo Nationalis dalam Iklan Minuman NutriSari Heritage

Adek Risma Dedees (Universitas Gadjah Mada Yogyakarta)



Article Info

Publish Date
06 Oct 2016

Abstract

Discourse of homo nationalist or ‘nationality’ at NutriSari Heritage drinking ads is fulled by construction of ‘national identity’ as a part of Indonesian ‘nation’. This ads explains refraction or ‘pseudoisation’ of ethnicity of representation on discourse of homo nationalist as implication because of be valued majority or fulled by highest valued (luhung). The refraction might happened because of existence stereotyping toward ethnicity of nation certain. Stereotyping is produced, reproducted, guarded, kept, and even preserved in multiple discourses, in this case at drinking advertisement. Method of this research is qualitative-interpretative within used critical discourse analysis approach. This research use Ruth Wodak critical discourse analysis modal. It is used for interpretating and elaborating homo nationalist discourse in narration constructing of ‘nationhood’.

Copyrights © 2013






Journal Info

Abbrev

jurnal-komunikasi

Publisher

Subject

Arts Humanities

Description

Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article ...