Jurnal Komunikasi
Vol. 1 No. 1 (2006): Volume 1 Nomor 1, Oktober 2006

Peran PRO dalam Aktivitas Branding Universitas

Abdul Rohman (Universitas Islam Indonesia)

Article Info

Publish Date
27 Oct 2006

Abstract

In competitions era and declinations of public interest, university needs to do branding activities by using several communications media. One of them is public relations (PR). PR has special role in branding activities by its capabilities to build image and creates publicity. In order to run its role, increasing PR competences and dominant coalitions, related with PR position in management, are needed.

Copyrights © 2006




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Journal Info
Jurnal Komunikasi
Website

Abbrev

jurnal-komunikasi

Publisher

Universitas Islam Indonesia

Subject

Arts Humanities

Description

Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article ...