Abdul Rohman
Universitas Islam Indonesia

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Vietnam and Iraq Wars: Parallelism and Its Impact on U.S. Foreign Policy Abdul Rohman
Jurnal Komunikasi Vol. 6 No. 1 (2011): Volume 6, Nomor 1, Oktober 2011
Publisher : Program Studi Ilmu Komunikasi

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This article describes certain policies were developed in Vietnam and Iraq Wars in term of the quality of intelligence and congressional decision-making within two wars. Two similarities are identified: a) the failure of intelligence in both war policies; and b) the controversy surrounding the policies to declare both wars. The Vietnam and Iraq wars have similarities in terms of the quality of intelligence and presidential decision-making to go to war. The fall and manipulation of intelligence and the increase of executive powers colored policies in both war declarations. Pluralism and elite-power theory shape U.S. foreign policy in which a few groups/elites govern the many. A critical perspective was presented to improve the quality of foreign policy by more listening to what allies consider being important and by gaining multilateral cooperation to overcome major multinational threats.
Perspektif Pelaku Bisnis Perhotelan di D.I. Yogyakarta terhadap CSR Adisty Ayu Apsari; Abdul Rohman
Jurnal Komunikasi Vol. 7 No. 1 (2012): Volume 7, Nomor 1, Oktober 2012
Publisher : Program Studi Ilmu Komunikasi

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The development of Corporate Social Responsibility (CSR) has been nourished by various practices undertaken by private entities. Hotel is one of business sectors that have acclaimed performing CSR, however, they raise critiques as it is mainly in the form of charities. It can be caused by either misconception of CSR, lacking of resources, or other factors involving in the spectrum. This study attempts to reveal definition of CSR and its decision making at the management level, and constraints in the program delivery. It finds that most of hotel participating in the study defines CSR as corporate philanthropy, perceives it as important at strategic management level, and sees insufficient time, money, and beneficiaries as major constraints.
YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan Abdul Rohman
Jurnal Komunikasi Vol. 8 No. 2 (2014): Volume 8, Nomor 2, April 2014
Publisher : Program Studi Ilmu Komunikasi

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Middle class in Indonesia is growing up but its interest is still inadequate in the political arena as the poor and the have. Mobilizing middle class to voice out their aspiration can trigger social change that might contribute to shift the horizon of democracy in the country. This paper brings preliminary conclusion on this issue: a) Indonesian middle class hypothetically falls into transitional spectrum between baby boomers and early millennial that is indicated by the essential meaning of family and self-sufficiency in their career, embracing short-medium orientation, and inclination to be rational in responding communication message compared to earlier generation (b) fit and multidirectional communication strategy, emphasizing on engagement and dialogue via effective communication channels to yield collaborative exchange are necessary, and (c) Indonesian YUMIF has strong economic-political power to bring social changes, therefore, empowering them to bring a better Indonesia is crucial.
Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Telkom Kandatel Yogyakarta Nita Megayanti; Abdul Rohman
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Recently, consumers are more and more aware about the products that they use. Customer has also started to take more concern on the company background. This tendency has led companies to be more aware on building a positive image toward their customer. Companies are using social responsibility program to show their respect to their society and stakeholders. According to message design theory, CSR is a tool to build a positive image, which is expected to increase loyalty and to attract new customer in order to use the company products and services. This research is quantitative using Pearson's product moment and regression analysis. A significant positive correlation between CSR and customer loyalty, are shown by a correlation coefficient rxy=o.394 and a coefficient of determination 15.6%. There is also a significant positive correlation between corporate image and customer loyalty, shown by rxy=o.431 and a coefficient of determination 18.6%. Both CSR and corporate image will also positively correlated to customer loyalty, shown by a determination coefficient (adjusted R square) of 0.248, which suggest that CSR and corporate image would affect customer loyalty by 24.8%.
Peran PRO dalam Aktivitas Branding Universitas Abdul Rohman
Jurnal Komunikasi Vol. 1 No. 1 (2006): Volume 1 Nomor 1, Oktober 2006
Publisher : Program Studi Ilmu Komunikasi

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In competitions era and declinations of public interest, university needs to do branding activities by using several communications media. One of them is public relations (PR). PR has special role in branding activities by its capabilities to build image and creates publicity. In order to run its role, increasing PR competences and dominant coalitions, related with PR position in management, are needed.