<![CDATA[The purpose of this study is to determine the influence of quality of service that consists of physical evidence (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) on consumer satisfaction using services "Home Laundry" in South Palu Sub-district, both simultaneously and partially. The type of study is causal-descriptive. The population consists of all consumers who use the services of "Home Laundry" in South Palu Sub-district. Sampling technique is purposive sampling with a sample size of 60 people. The analytical tool is multiple linear regressions analysis. Based on the results of multiple linear regression analysis show that the quality of service consists of physical evidence (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) simultaneously have significant influence on consumers’ satisfaction in using the services of "Home Laundry" in South Palu, with significant values of 0.000> 0.05. Partial test finds that the quality of service consists of physical evidence (X1) = 0.011, empathy (X2) = 0.001, reliability (X3) = 0.001, responsiveness (X4) = 0.000 and assurance (X5) = 0.010 significantly have partial influence on customer satisfaction in using the services of "Home Laundry" in South Palu Sub-district. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari bukti fisik (X1), empati (X2), reliabilitas (X3), responsiveness (X4) dan assurance (X5) terhadap kepuasan konsumen dengan menggunakan layanan "Rumah Laundry "di Kecamatan Palu Selatan, baik secara simultan maupun parsial. Jenis penelitiannya bersifat kausal-deskriptif. Populasi terdiri dari semua konsumen yang menggunakan layanan "Binatu Rumah" di Kecamatan Palu Selatan. Teknik pengambilan sampel adalah purposive sampling dengan ukuran sampel 60 orang. Alat analisisnya adalah analisis regresi linier berganda. Berdasarkan hasil analisis regresi linier berganda menunjukkan bahwa kualitas pelayanan terdiri dari bukti fisik (X1), empati (X2), reliabilitas (X3), daya tanggap (X4) dan jaminan (X5) secara simultan berpengaruh signifikan terhadap kepuasan konsumen dalam menggunakan layanan di Rumah Laundry di Palu Selatan, dengan nilai signifikan 0,000> 0,05. Uji parsial menemukan bahwa kualitas layanan terdiri dari bukti fisik (X1) = 0,011, empati (X2) = 0,001, reliabilitas (X3) = 0,001, responsiveness (X4) = 0,000 dan jaminan (X5) = 0,010 berpengaruh secara signifikan terhadap kepuasan pelanggan dalam menggunakan layanan "Rumah Laundry" di Kecamatan Palu Selatan]]>
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