The Indonesian Journal of Business Administration
Vol 2, No 16 (2013)

Business Strategy Development of PT DAK (Dok Air Kantung) in Order to be a Market Leader in The Shipyard Industry

Wibowo, Ari (Unknown)
Hamsal, Mohammad (Unknown)



Article Info

Publish Date
30 Aug 2013

Abstract

The aim of this final project is to find the root of the problems that occur in PT DAK (Dok Air Kantung) that is about the number of shipyard customers from internal PT Timah as a holding of 80% and the number of shipyard customers of the external which is only 20% of total revenue. The root of the problems that wasfound is that the quality of work offered by PT DAK is still less than the expectations of customers, customer complaints are not responded quickly, and the lack of marketing employee that can search the  external customer. Business strategy of the company must be changed immediately with respect to the shipyard key success factor. Business strategy development method used is the canvas business model, which used nine basic building blocks that must be fixed one by one to obtain the appropriate business strategy with the root problems that occur. Keywords: Shipyard, PT DAK, Canvas Business Model, Human Resources.

Copyrights © 2013






Journal Info

Abbrev

IJBA

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...