Increasing Sales of Pertamina Non-PSO Fuel Through New Concept of Gas Station

Pirous, Haekal
Nasution, Reza Ashari

The Indonesian Journal of Business Administration
Vol 2, No 4 (2013)

Pertamina must increase revenues from the sale of Non- Public Service Obligation (PSO) Fuel. Increased sales of Non-PSO fuel Pertamina can be obtained if Pertamina can give right market offering to the general market segment “BBM Non-PSO and PSO Combiner”. Research showed that Pertamina gas station CVP is under CVP competitors so lowering costumer experience and the business ecosystem of Pertamina also have problem. Based on that data, researchers proposed a new concept of gas station that only sell Non-Pso fuel named Pertamina Prime-X Gas Station and have new business ecosystem.  Keyword: Costumer Value Proposition, Business Ecosystem.