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All Journal The Indonesian Journal of Business Administration Jurnal Dimamu
Haekal Pirous
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Increasing Sales of Pertamina Non-PSO Fuel Through New Concept of Gas Station Pirous, Haekal; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Pertamina must increase revenues from the sale of Non- Public Service Obligation (PSO) Fuel. Increased sales of Non-PSO fuel Pertamina can be obtained if Pertamina can give right market offering to the general market segment “BBM Non-PSO and PSO Combiner”. Research showed that Pertamina gas station CVP is under CVP competitors so lowering costumer experience and the business ecosystem of Pertamina also have problem. Based on that data, researchers proposed a new concept of gas station that only sell Non-Pso fuel named Pertamina Prime-X Gas Station and have new business ecosystem.  Keyword: Costumer Value Proposition, Business Ecosystem. 
Rancang Bangun Sistem Informasi Penggajian Guru Berbasis Website di Smas Plus Guna Cipta Cimanggung Nur Fatwa, Shinta; Pirous, Haekal
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1328

Abstract

Design of Teacher Payroll Information System is a system created to solve problems in the financial department, especially the payroll of teachers and staff at SMAS Plus Guna Cipta Cimanggung. The existence of a system that runs by recording payroll transactions and calculations still using semi-computerization, making it vulnerable to calculation errors and data redundancies. Data that is still separate causes the payroll process to take longer. As well as the difficulty of making payroll reports and pay slips because they have not been automatically computerized. The purpose of this research is to facilitate teachers or officers concerned in managing teacher payroll. And all users can access this information system more flexibly anywhere and anytime. The research method used is the Object Oriented Analysis and Design (OOAD) system with its development model, namely the Rational Unified Process (RUP) and its system design using the Unified Modeling Language (UML The results of the study show that this system can facilitate the process of managing teacher salaries more precisely and efficiently with easy access anywhere and anytime. Moreover, this system has a feature to manage attendance data using QR Codes. 
Pengaruh Artificial Intelligence dan Social Media Marketing terhadap Minat Beli Generasi Z Kusnara, Hasti Pramesti; Pirous, Haekal; Fajri, Fallah Jihadil Fajri
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1708

Abstract

The development of digital technology has encouraged companies to innovate in marketing strategies, especially through the use of Artificial Intelligence (AI) and social media. Generation Z, as the largest and most active digital users in Indonesia, including in Sumedang Regency, has unique characteristics in consumer behavior. This study examines the impact of Artificial Intelligence  and social media marketing on the purchase intention of consumers, specifically targeting Generation Z in Sumedang Regency. The findings reveal that the simultaneous application of AI (utilized for data analysis, content personalization, chatbots, and trend prediction) and social media marketing (employed for consumer outreach and interaction) yields a positive and significant effect on their willingness to buy. Data gathered from 100 Gen Z respondents through an online questionnaire were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS). The analysis produced a strong R-Square value of 0.915, proving the model's high accuracy in explaining the variables that influence consumer purchase intention. Consequently, this research concludes that incorporating AI into social media marketing strategies is an effective way to boost purchase intention among the Gen Z demographic.
Pengaruh Label “Tasya Farasya Approved” dan Konten Medsos Marketing Tiktok terhadap Keputusan Pembelian Hanasui Glazedorable Vinyl Stain Pirous, Haekal
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1762

Abstract

This study aims to examine the impact of the “Tasya Farasya Approved” label and TikTok-based social media marketing content on consumer purchasing decisions for Hanasui Glazedorable Vinyl Stain. The research adopted an associative quantitative approach involving 100 respondents selected through purposive sampling, specifically TikTok users who follow Tasya Farasya and the official Hanasui account. Data were collected using online questionnaires and processed with SPSS version 23 through validity, reliability, and normality testing, as well as multiple correlation, regression analysis, coefficient of determination, and hypothesis testing using t-test and F-test. The findings reveal that the “Tasya Farasya Approved” label has a significant effect on purchasing decisions, contributing 38.0%, while TikTok marketing content contributes 28.8%. Simultaneously, both variables explain 45.2% of the variance in purchasing decisions. These results indicate that influencer endorsement combined with engaging social media marketing content plays an important role in shaping consumer buying behavior.
Co-Authors Fajri, Fallah Jihadil Fajri Kusnara, Hasti Pramesti Nur Fatwa, Shinta Reza Ashari Nasution