The Indonesian Journal of Business Administration
Vol 2, No 5 (2013)

Performance Issues Along The Six Elements of Holcim Solusi Rumah's Marketing Mix and Solution Recommedations

Susana, Apriliani Dewi (Unknown)
Titus, Amol (Unknown)

Article Info

Publish Date
26 Apr 2013

Abstract

This study aims at identifying key issues in SR franchise business along the six elements of marketing mix: people, partner, place, product, promotion, and price, and then propose solution recommendations for the identified issues. Data is collected through a method of in-depth interviews with key SR  stakeholders, internally and externally, namely end customers, SR personnels, and SR franchisees.  Issues identified are mapped into a Problem Tree Analysis diagram to determine causal relations among the scattered issues that lead to a general core problem and their impacts. Solutions to the mapped issues are then formulated using an Objective Tree in order for recommended actions to be given.  Keywords:  marketing mix, problem tree, problem tree, solution tree

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Journal Info
The Indonesian Journal of Business Administration
Website

Abbrev

IJBA

Publisher

Institut Teknologi Bandung

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...