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Performance Issues Along The Six Elements of Holcim Solusi Rumah's Marketing Mix and Solution Recommedations Susana, Apriliani Dewi; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This study aims at identifying key issues in SR franchise business along the six elements of marketing mix: people, partner, place, product, promotion, and price, and then propose solution recommendations for the identified issues. Data is collected through a method of in-depth interviews with key SR  stakeholders, internally and externally, namely end customers, SR personnels, and SR franchisees.  Issues identified are mapped into a Problem Tree Analysis diagram to determine causal relations among the scattered issues that lead to a general core problem and their impacts. Solutions to the mapped issues are then formulated using an Objective Tree in order for recommended actions to be given.  Keywords:  marketing mix, problem tree, problem tree, solution tree
Tinjauan Yuridis Terhadap Peranan Kebijakan Afirmatif Menurut Undang-Undang No. 7 Tahun 2023 Tentang Pemilihan Umum Bagi Keterwakilan Perempuan di Lembaga Legislatif Apriliani Dewi Susana
Advokasi Hukum & Demokrasi (AHD) Vol. 3 No. 1 (2025): Advokasi Hukum & Demokrasi (AHD)
Publisher : Sekolah Tinggi Ilmu Hukum (STIH) Prof Gayus Lumbuun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61234/ahd.v2i2.79

Abstract

The representation of women in legislative bodies is a critical issue in achieving gender justice and inclusive democracy. Law No. 7 of 2023 on General Elections regulates affirmative policies to increase women’s representation through a minimum quota of 30% in the list of legislative candidates. This study aims to analyze the role of these affirmative policies from a legal perspective, focusing on the effectiveness of their implementation and the challenges faced. The research adopts a normative juridical method, utilizing a statutory approach and document analysis. The findings reveal that although the affirmative policies are clearly regulated and have significantly increased women’s representation in legislative bodies, achieving the expected 30% representation still faces various challenges, including patriarchal culture, limited political education for women, and weaknesses in monitoring and law enforcement. In conclusion, the affirmative policies in the Election Law play a significant role in promoting women’s representation in legislative bodies, but more comprehensive strategic measures are needed to ensure their effectiveness, including capacity building for women and strengthening oversight mechanisms.