The Indonesian Journal of Business Administration
Vol 2, No 4 (2013)

Developing A Differentiation Strategy of A Captive Insurance Companies Case Study of PT XYZ

Adriana, Dadi (Unknown)
Sunitiyoso, Yos (Unknown)

Article Info

Publish Date
26 Apr 2013

Abstract

PT. XYZ (XYZ) is an Indonesian captive insurance company which provides various general insurance products. In this research, XYZ’s  differentiation strategy will be crafted by going through the strategic management process by using SWOT and five forces analysis. Based on the result of the environment analysis, XYZ’s differentiation strategy are determined and discussed. In a nut shell, XYZ’s strategy is to “achieve its vision e.i. To be The Most Admired General Insurance Company by offering innovative risk protection solutions.”  Keywords: captive insurance company strategy, strategic management, differentiation strategy.

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Journal Info
The Indonesian Journal of Business Administration
Website

Abbrev

IJBA

Publisher

Institut Teknologi Bandung

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...