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Exploring Driver’s Response to Variable Road Pricing (VRP) Scheme: An Insight into Policy Implementation in Indonesia Sunitiyoso, Yos; Hadiansyah, Fikri; Nuraeni, Shimaditya; Badriyah, Mila Jamila Khatun
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 3 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.398 KB) | DOI: 10.31843/jmbi.v5i3.177

Abstract

In the last few decades, road pricing scheme have been known to hold a central role in actualizing sustainable and integrated transport systems. Road pricing has been implemented in various forms and price structures in many cities in the world. Although the road pricing and price structures were generally designed based on the rational actor approach, some studies provided evidences that, in reality, drivers have bounded rationality. It can be argued that limited cognitive ability of drivers gave significant effect towards their decision. In developing countries like Indonesia, road pricing seems to be an alternative solution for traffic congestion problems. This research aims to explore the cognitive responses of drivers, particularly on their ways of making decision and learning, to complexity and variability of road pricing, and also to give valuable contribution to the government on making policy towards traffic issues. The initial results indicate that policy makers in Indonesia need to consider how drivers behave in response to road pricing scheme before implementing any road pricing policy. Moreover, multiple factors from the point of view of drivers (travel time, safety, comfort, etc.) should be taken into consideration as integral parts of the road pricing scheme design. Keywords:  driver behaviour, experiment, road pricing, road pricing policy
APLIKASI NORM GAME DAN LOCUS OF CONTROL UNTUK PENGEMBANGAN KEBIJAKAN PENANGGULANGAN PENCURIAN LISTRIK Sari, Devilia; Putro, Utomo Sarjono; Sunitiyoso, Yos; Hermawan, Pri; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 9, No 1 2010
Publisher : SBM ITB

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Abstract

Permasalahan pencurian listrik adalah permasalahan yang kompleks karena penyebab maupun modusnya beragam. Untuk mengamati mekanisme terjadinya pencurian listrik, menguji kebijakan penanganan pencurian listrik yang ada saat ini, serta mengetahui kebijakan yang baik untuk mengurangi angka pencurian listrik ini, maka dibangunlah model berbasis agen untuk mensimulasikan pola pencurian listrik ini. Mekanisme pengambilan keputusan agen disini menggunakan permainan norma dari Axelrod (1986) dan learning proses masing-masing agen diadaptasi dari teori lokus kontrol (Rotter, 1966) dimana agen dibedakan menjadi lokus kontrol internal dan lokus kontrol eksternal. Hasil simulasi yang dijalankan menunjukkan bahwa kebijakan penanganan pencurian listrik yang ada saat ini masih tidak dapat mengurangi angka pencurian listrik. Dengan memberikan reward bagi pelapor kegiatan pencurian listrik, jumlah pencurian listrik dapat dikurangi, namun pengurangan daya yang hilang akibat kegiatan pencurian listrik tidak signifikan.Kata kunci: Pemodelan, Simulasi, Berbasis Agen, Permainan norma, Pencurian Listrik
Cultural Transformation on Decision-Making for Indonesia’s 35,000 MW Electricity Mega Project: A Systems Thinking’s Perspective Hendro, Dewo; Sunitiyoso, Yos
Jurnal Manajemen Teknologi Vol 15, No 3 (2016)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16770.426 KB) | DOI: 10.12695/jmt.2016.15.3.3

Abstract

Abstract. The study aims to analyze the existing system situation of the project, to compare it with the ideal system situation, and to propose the intervention to close the gap between the two system situations. The analysis method used to map the situations is the causal loop diagram. The study combines primary data using interviews and secondary data analyses on literature, government regulations, reports, and related sources. The findings of the study suggest that an obstacle of the project completion which should be considered seriously is the legal uncertainty. Root causes of this problem are the ambiguity of decision makers' roles, bounded-awareness occurrence, and the influence of the hidden traps on decision-making. Therefore solutions are proposed to solve the situation and transform it into the ideal system situation: decision makers roles are clarified, every sector or stakeholder is able to see, seek, use, and share integrated information properly, and every efficient decision made is implemented appropriately into actions.Keywords: decision-making, bounded awareness, hidden traps, integrated system, legal uncertainly, mega-projectAbstrak. Studi ini bertujuan untuk melakukan analisis situasi sistem proyek saat ini, membandingkannya dengan situasi sistem yang ideal, dan untuk mengusulkan intervensi untuk menutup kesenjangan antara dua situasi tersebut. Metode analisis yang digunakan untuk memetakan situasi adalah diagram sebab-akibat. Studi ini menggunakan kombinasi data primer mengunakan interview dan data sekunder dari literature, peraturan pemerintah, laporan dan sumber terkait. Hasil studi ini menyarankan mengenai suatu kendala penyelesaian proyek yang harus dipertimbangkan secara serious yaitu ketidakpastian hukum. Akar penyebabnya adalah ambiguitas peran pengambil keputusan, terjadinya keterbatasan kesadaran, dan pengaruh perangkap tersembunyi pada pengambilan keputusan. Oleh karena solusi-solusi diusulkan untuk mengatasi situasi dan mengubahnya menjadi situasi sistem yang ideal yaitu: peran pengambil keputusan yang diklarifikasi, setiap sektor atau pemangku kepentingan mampu melihat, mencari, menggunakan, dan berbagi informasi terintegrasi dengan benar, dan setiap keputusan yang efisien diimplementasikan dengan tepat ke dalam tindakan.Kata kunci: pengambilan keputusan, keterbatasan kesadaran, perangkap tersembunyi, sistem terintegrasi, ketidakpastian hukum, mega-proyek.
Bagaimana Interaksi antar konsumen dapat mengakibatkan suatu merek menjadi generik? Prasetya, Ivan; Putro, Utomo Sarjono; Sunitiyoso, Yos; Hermawan, Pri; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

Abstrak. Generic brand merupakan merek yang telah menjadi nama kategori dan telah kehilangan fungsinya sebagai pembeda dan tentunya hal ini sangat merugikan perusahaan. Pada penelitian ini dibangun suatu simulasi berbasis agen untuk mengetahui mekanisme seperti apa yang dapat menggambarkan proses terjadinya generic brand dan mengetahui bagaimana interaksi konsumen dapat mempengaruhi suatu merek menjadi generik. Studi ini akan mengambil kasus pada produk Air Minum Dalam Kemasan (AMDK). Mekanisme yang dihipotesakan kemudian diuji melalui sejumlah eksperimen. Berdasarkan hasil eksperimen dapat disimpulkan kondisi-kondisi yang menyebabkan suatu merek menjadi generik dan kondisi-kondisi yang dapat mencegah agar suatu merek tidak menjadi generik.Kata kunci: generic brand, simulasi berbasis agen, sistem kompleks
Scenario Planning of Electricity Needs In Indonesia for The Next Ten Years Wijayanto, Hari Dwi; Sunitiyoso, Yos
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28341.254 KB) | DOI: 10.12695/jmt.2019.18.1.4

Abstract

Abstract. Indonesia as the largest archipelago in the world, has its own challenges in energy supply infrastructure compared with continental countries. According to data from Directorate General of Electricity (2018), the electrification ratio Indonesia until the end of 2017 just around 95,37%. Even more, there are two provinces that have electrification ratio below 70% (NTT 59,85% and Papua 61,94%). Compared with other ASEAN countries, Indonesia's national electrification ratio is still low. The electrification ratio of Thailand and Singapore already 100%. Malaysia and Brunei Darussalam have 99% electrification ratio and Vietnam with electrification ratio reaching 98%. Therefore, at this time the Government seeks to achieve electrification ratio 99,90% in 2019. For that reason, the government is trying to increase electrification ratio by 35.000 MW program. But to realize this, the government must face high uncertainty of the future. So it needed scenario planning approach to prevent unwanted conditions. The purpose of this study is not only to provide an overview of the future situation in the electricity industry and all aspects that may impact on changes in the electricity sector, but also being able to transform from one scenario to another scenario with a better future. There are two main uncertainty factors with the greatest impact that is the level of economic growth and security of primary energy supply to power plant. Then these two factors of uncertainty are used as axis to create four quadrants containing four scenarios that will occur. The four scenarios are Alert Industry, Full of Light Industry, Climbdown Industry, and Blackout Industry.Keywords: Scenario Planning, Electrification Ratio, 35.000 MW Program, Economic Growth, Security of Primary Energy Supply.Abstrak. Indonesia sebagai negara kepulauan terbesar di dunia, memiliki tantangan tersendiri dalam infrastruktur pasokan energi dibandingkan dengan negara kontinental. Menurut data dari Direktorat Jenderal Ketenagalistrikan (2018), rasio elektrifikasi Indonesia hingga akhir 2017 hanya sekitar 95,37%. Terlebih lagi, masih ada dua provinsi dengan rasio elektrifikasi di bawah 70% (NTT 59,85% dan Papua 61,94%). Dibandingkan dengan negara-negara ASEAN lainnya, rasio elektrifikasi nasional Indonesia masih rendah. Rasio elektrifikasi Thailand dan Singapura sudah 100%. Malaysia dan Brunei Darussalam memiliki rasio elektrifikasi 99% dan Vietnam dengan rasio elektrifikasi mencapai 98%. Sehingga saat ini Pemerintah berupaya mencapai rasio elektrifikasi 99,90% pada 2019. Oleh karena itu, pemerintah berupaya meningkatkan rasio elektrifikasi melalui program 35.000 MW. Tapi untuk merealisasikan hal ini, pemerintah harus menghadapi ketidakpastian yang tinggi di masa depan. Sehingga dibutuhkan metode perencanaan skenario untuk mencegah kondisi yang tidak diinginkan. Tujuan dari penelitian ini adalah tidak hanya untuk memberikan gambaran umum situasi masa depan di industri ketenagalistrikan dan semua aspek yang berdampak pada perubahan sektor ketenagalistrikan, namun juga dapat mengubah dari satu skenario ke skenario lain dengan masa depan yang lebih baik. Ada dua faktor ketidakpastian utama dengan dampak terbesar yaitu tingkat pertumbuhan ekonomi dan keamanan pasokan energi primer terhadap pembangkit listrik. Kemudian kedua faktor ketidakpastian ini digunakan sebagai sumbu untuk membuat empat kuadran yang berisi empat skenario yang akan terjadi. Keempat skenario tersebut adalah Alert Industry, Full of Light Industry, Climbdown Industry, dan Blackout Industry.Kata kunci: Perencanaan Skenario, Rasio Elektrifikasi, Program 35.000 MW, Pertumbuhan Ekonomi, Keamanan Pasokan Energi Primer.
Scenario Planning of Satellite Business Investment at Telkom Indonesia, Tbk Risnando, Angga; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - The growth of technology, the ease of using applications, penetration of communication networks that cover all corners of the country and the dream to educate the nation with its existing technology capacity. Telkom as the largest telecommunication state-own company in Indonesia and one of the biggest in the Southeast Asia region should be able to provide the best service for the customer and nation particularly. Optical cables and submarine cables extending across most of Indonesia territory are still not able to serve these needs and also the risk of being disturbed is also high, moreover terrestrial radio that has only a maximum range of 30 kilometers and high operational costs. Therefore, Satellite is a very appropriate solution to overcome the above problems. The range is very wide, and can be able to unite the archipelago, but the satellite capacity owned by Telkom and other local satellite operators currently have not been able to serve all these needs. Scenario planning analysis is a method used to develop a strategy if a company has to face a situation such as changing in demand, changes in national and regional economic conditions, international expansion plans and investment plans over a period of time eg 5 years. Based on interviews with internal and external satellite business unit teams, there are several uncertain factors that can affect decision making such as "demand of transponder" and "business investment feasibility". Then those uncertainties is used as the axis to create 4 quadrants with high demand and low investment feasibility and then categorized into 4 types of scenarios, such as "ducking", "projection", "calming" and "growth" scenarios. From these four scenarios can be formulated three possible strategies that can be applied by the company when facing various conditions that will happen, the three strategies are major investment, option investment and operation focus.Keyword: Satellite, Transponder, Scenario Planning, Demand, Supply, Strategy
Business strategy formulation of three brothers barbershop to increase the cutomer base Jaya, Surya; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract – The barbershop industry is still a promising industry because it has good growth. Increasing purchasing power of the people, supported by the ease of disseminating information about lifestyle, fashion, men’s trend, and more through the internet is one of the factors supporting the growth of this barbershop industry. This good growth makes the barbershop business becomes an attractive business for many people. As the result, many new barbershops pops up and makes competition in the barbershop industry even tighter. As a newcomer to the barbershop industry, Three Brothers Barbershop which has been open since August 2017 has difficulty finding its market share, despite its strategic position, which is located at Jalan Karang Tengah Raya, South Jakarta city. It's been a year since its opening, but Three Brothers Barbershop still suffers losses every month. This study aims to help Three Brothers Barbershop formulate its business strategy to find its market share, create a huge customer base, and gain profit. In this research, some internal analysis and external analysis will be conducted. Internal analysis was carried out using Value Chain Analysis and Business Model Canvas methods, while external analysis was carried out using PEST Analysis and Porter Five Forces methods. Results from internal and external analysis will then be summarized in the SWOT method.The results of this study indicates that actually Three Brothers Barbershop has a good assessment of its customers, but the lack of marketing efforts led to Three Brothers Barbershop. Improvements in terms of marketing, both offline and online marketing must be done by Three Brothers Barbershop to gain market share.Keywords: Barbershop industry, business strategy, internal analysis, external analysis
Dynamic Balanced Scorecard Approch for Government Organization Strategy Development : A Case Study of Education and Training Unit for Underground Mining (ETUUM) Agung Prasojo, Hendris; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Purpose- the purpose of this research is to analyze the development of Balanced Scorecard by strategy map that has been done in the Education and Training Unit for Underground Mining (ETUUM) using a system dynamic. Design/methodology - the use of system dynamic to develop the conceptual model from the balanced scorecard perspective which requires a variety of information that collected through observation, interview and document collection and secondary information. The conceptual model is intended to describe the condition of the organization as a virtual world that can provide a clearer picture of how the complexity of the organization. The conceptual model is also used as a tool to test the performance and strategies for the future. That it is important to note is that the model is the actual condition of the organization in the real world and focus on key variables even though some assumptions. In this study using four scenarios.Finding- to get sustainable business and the competitive advantages ETUUM strategy must include development in the learning and growth perspective (organization competency), the internal business process (NSPC and training program), as well as the customer perspective).Limitations– The research was done only in ETUUM organization and based on the hypothesis of literature and cases in ETUUM. The research can be spread more by analyze a whole of ETUUM Balanced Scorecard.Implications - research models can be developed further more to analyze the causal relationship between various indicators in the non-profit organization. With understand the causal relationship, the organization strategy more easy to decide, and the research can be developed in other government organizations, and comprehensively conducted from various Balanced Scorecard perspectives.Originality - this research is only a small part of the implementation of the Balanced Scorecard research, especially with system dynamic for government agencies are engaged training business in Indonesia. Keywords: Balanced Scorecard, dynamic system, organization strategy, cause and effect. Abstract. Purpose- the purpose of this research is to analyze the development of Balanced Scorecard by strategy map that has been done in the Education and Training Unit for Underground Mining (ETUUM) using a system dynamic. Design/methodology - the use of system dynamic to develop the conceptual model from the balanced scorecard perspective which requires a variety of information that collected through observation, interview and document collection and secondary information. The conceptual model is intended to describe the condition of the organization as a virtual world that can provide a clearer picture of how the complexity of the organization. The conceptual model is also used as a tool to test the performance and strategies for the future. That it is important to note is that the model is the actual condition of the organization in the real world and focus on key variables even though some assumptions. In this study using four scenarios.Finding- to get sustainable business and the competitive advantages ETUUM strategy must include development in the learning and growth perspective (organization competency), the internal business process (NSPC and training program), as well as the customer perspective).Limitations– The research was done only in ETUUM organization and based on the hypothesis of literature and cases in ETUUM. The research can be spread more by analyze a whole of ETUUM Balanced Scorecard.Implications - research models can be developed further more to analyze the causal relationship between various indicators in the non-profit organization. With understand the causal relationship, the organization strategy more easy to decide, and the research can be developed in other government organizations, and comprehensively conducted from various Balanced Scorecard perspectives.Originality - this research is only a small part of the implementation of the Balanced Scorecard research, especially with system dynamic for government agencies are engaged training business in Indonesia. Keywords: Balanced Scorecard, dynamic system, organization strategy, cause and effect.
Decision analysis on cultivation method for shrimp farm in south of garut, cikelet Prabowo, Arian; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Boedihardjo Shrimp Farm (BSF) established in 2014 as a shrimp farms that cultivate white shrimp prawn types that also called Litopenaeus vannamei that the farm located in southern Garut, Cikelet village. As a group, BSF can be said to be a successful that operated for four cycles. However, production for the four cycles fluctuated quite high.This study tried to find out what the cause of the fluctuations in production that faced by BSF, to look more deeply about matters related to shrimp farming performed by the BSF. The method used in this study is a simple multi-attribute rating technique used to help decision makers select several alternatives. The study of this thesis is the study mode of literature, interviews with competitors, key people in the group, technicians, suppliers and buyers who have worked with BSF that the results will be used for analysis using SMART (simple multi-attribute rating technique). The results of this study are alternatives that will be assessed. Alternative which provides the best value that can later be selected by decision makers as a tool to make decisions for cultivation in Cikelet. By doing so, it is expected to have improvement in the way of cultivation and production results that will be obtained by BSF. Key words : Decision making, Shrimp farm, Simple multi attribute rating technique (SMART)
Proposed business strategy of pt. Pancar garis cahaya in housing market for urban middle-class millennials Bintang Arigia, Muhammad; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Residential property in Indonesia is set to be overwhelmed with demands as urban middle-class millennials has been just entering the productive age and become a strong prospective market with its massive number and delightful characteristics for the industry. The opportunity becomes even better as currently, Indonesia has 11.4 million house shortage and is increasing for about 800.000 units every year. The biggest ratio of Indonesian backlog in 2016 happen in Jakarta, the number is almost half of the total Indonesian backlog, which is 49.84%. However, latest trends show that the urban middle-class millennials are facing difficulty regarding their buying power to buy their own house. The problem caused by the average increase of people’s earnings is far below the rise of property price. PT. Pancar Garis Cahaya, a general contractor that specializes in civil engineering related products/services tries to aim and capture the prospective market as the company plans to offer a house that will fit with urban middle-class millennials style, preferences, and budget. The research discusses the business strategy of PT. Pancar Garis Cahaya in its plan to capture the market. External and internal analysis is done to discover the whole situation regarding the business issue and formulate the business strategy by using Porter’s generic business strategy, tows matrix, diamond strategy, and business model canvas. The results of this research are that the opportunity is real, there are a big undeserve market. The company also has the significant power to help them produce decent house for the urban middle-class millennials housing market, which are deep knowledges in house making, experienced workers, good partnership with suppliers and banks, effective work ethics, etc. However, the company need a big improvement on marketing efforts to increase its brand awareness and sales through marketing public relations. Furthermore, cost leadership strategy is the most suitable strategy to this price sensitive industry.Keywords:  housing, Indonesia, millennials, property, residential.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifin Indarto Arrumaisho, Ummu Sulaim Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Elsadora Reapina Malthaputri Fadhila Nurfida Hanif Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Gugun Gumati, Anggun Hadiansyah, Fikri Haidhar Hibatullah Wurjanto Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hasnul Suhaimi Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Imam Subhan Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Puteri Annisa Tsamrotul Fuadah Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudrajad, Oktofa Yudha Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar Mangihut Simatupang Tri Nurmala, Devy Tumpal Hamonangan Simatupang Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko