GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Vol 2 No 2 (2011): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi

Percieved Quality Analysis Petani Terhadap Produk Herbisida Kontak Di Kabupaten Lampung Tengah

Yunada Arpan (STIE Gentiaras Bandar Lampung)
M Rafiq (IBI Darmajaya Bandar Lampung)



Article Info

Publish Date
20 Jul 2011

Abstract

The competition of Contact Herbicide has been sharper and sharper urging the companiesto give better quality to the farmer actualized by the product attribute. This has been taken to keepthe selling frequency and promote the product amid the consumer through an analysis of perceivedquality so that the product quality bears in mind of the consumers.The researcher suggested the Gramaxone company to redesign all attributes issued in theprevious product model because the PQ relative is only 0, 01 (1%) and is lower if it is compared withthat of all other attributes. At Noxone product, the company need to redesign all product attributescovering content quantity, content of poison, safety in use and cover design.

Copyrights © 2011






Journal Info

Abbrev

Gema

Publisher

Subject

Description

Jurnal GEMA memfokuskan diri untuk menerbitkan artikel berkualitas yang merupakan hasil penelitian maupun tinjauan literatur terkait Manajemen dan Akuntansi sehingga dapat memberikan kontribusi kontribusi dan pengaruh positif pada bidang keilmuan Manajemen dan Akuntansi. urnal GEMA memfokuskan diri ...