Peran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem

Ni Luh Ketut Ayu Sudha Sucandrawati (Universitas Mahendradatta)
Ni Ketut Murdani (Universitas Mahendradatta)

Jurnal Ilmiah Satyagraha
Vol 3, No 1 (2020)

The purpose of this study is to increase the competitive advantage of Abian Salak Agro Tourism in Karangasem Regency . Bali is famous for its cultural tourism . Bali is also developing Agro-tourism as an alternative tourism . To be superior and compete , in the development of this tourism industry   can not be separated from the creativity and innovation of the managers . Abian Salak Agro Tourism has made innovations in creating coffee  products from Salak beans given the brand Salacca Coffee Bean . Research carried out by the method of qualitative descriptive . The competitive advantage of Abian Salak Agro Tourism is its unique fruit bark and product   coffee from beans Salak   are qualified