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All Journal Jurnal Ilmiah Satyagraha EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Nusantara Hasana Journal Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia

Ni Ketut Murdani

Universitas Mahendradatta

Author-ID : 3679218

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences

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Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada CV. Fuji Jaya Motor Gianyar Ni Wayan Ari Sudiartini; Ni Ketut Murdani; Ni Kadek Noviantari
Jurnal Ilmiah Satyagraha Vol 1, No 2 (2018)
Publisher : Universitas Mahendradatta Denpasar

In accordance with the results of the study and the above discussion about the problem of the relationship between independent and dependent variables can be explained as follows: Obtained t-count (X1) -0.790 and significance of 0.432 means that the variable (X1) "insignificant" to the variable (Y), obtained -calculate (X2) 11,890 and Significance 0,000 means is Variable (X2) "significant" to Variable (Y), Obtained t-count (X3) 5,166 and Significance 0,000 means that variable (X3) "significant" to Variable (Y), Obtained t-count (X1) -0,790 and Significance 0,432 means that variable (X1) "insignificant" to Variable (Y) t-count (X1) -0,790 t-table -1,661 means that Variable (X1) is not significant to Variables (Y). Obtained t-count (X2) 11,890 and Significance 0,000 means that the variable (X2) "significant" to Variable (Y) t-count (X2) 11,890 t-table 1.661 means that Variable (X2) is significant to Variables (Y). Obtained t-count (X3) 5.166 and Significance 0,000 means that the variable (X3) "significant" to the variable (Y) t-count (X3) 5.166 t-table 1.661 means that the variable (X3) is significant to the variable (Y). That the hypothesis in this study simultaneously proved all Variables (X) had a significant effect on Variables (Y). While the hypothesis partially except Variable (X1) is not proven, and Variables (X2, and X3) proved to have a significant effect on Variables (Y).

Pengaruh Motivasi, Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Rumah Sakit Umum Daerah Wangaya Kota Denpasar Ni Ketut Murdani; Ni Luh Ketut Ayu Sudha Sucandrawati; I Dewa Nyoman Usadha
Jurnal Ilmiah Satyagraha Vol 1, No 2 (2018)
Publisher : Universitas Mahendradatta Denpasar

The success of the company is strongly influenced by the performance of its employees. Good performance is the optimal performance, that is, performance that conforms to the organization's standards and supports the achievement of organizational goals. Each company will strive to always improve the performance of its employees in order to achieve the goals set by the company.The purpose of this study are: 1) To determine the effect of motivation on employee performance Wangaya Denpasar Hospital; 2) To know the influence of leadership on employee performance of RSUD Wangaya Denpasar City; 3) To know the influence of work discipline on employee performance of Wangaya Hospital Denpasar City; and 4) To find out whether the motivation, leadership and work discipline affect together on the performance of employees of Wangaya Hospital Denpasar City. Data Analysis Method used in this research is quantitative data analysis and analyze by using program of SPSS ( Statistical Package for Social Science) for windows version 21.The result of this research is that the motivation has no significant effect to the employee performance at RSUD Wangaya Kota Denpasar of 0,111 or 11% where significant value 0,106 or bigger than level of significant (α) 0,05 Leadership significant to employee performance at RSUD Wangaya Denpasar city sebersar 0,210 or 21% where significant value 0.000 or smaller than level of significant (α) 0,05. Work discipline has no significant effect on employee performance at RSUD Wangaya Kota Denpasar of 0,051 or 5% where significant value 0,477 or bigger than level of significant (α) 0,05. Motivation, leadership and work discipline together affect the performance of employees of Wangaya Hospital Denpasar City of 0.67 or 67% of the rest by 33% influenced by the variable not examined in this study. Where the significance value is 0.000 or smaller than the 0.05 level of significant (α) 0,05.

Analisis Pengaruh Kualitas Pelayanan Yang Dimediasi Oleh Perceived Value Terhadap Keputusan Pembelian Ulang Pengguna Kartu Perdana Telkomsel Ni Ketut Murdani; Ni Wayan Ardani; Kadek Pradnya Prayoga
Jurnal Ilmiah Satyagraha Vol 3, No 1 (2020)
Publisher : Universitas Mahendradatta Denpasar

This study purposed to analyze the influence of mediated service quality perceived value on consumer repurchase decisions, and the difference between the effect of service quality and the effect of perceived value on the decision to repurchase Telkomsel starter cards. The sample in this study were 100 students from Denpasar City who used Telkomsel starter cards. By using the Convenience sampling method. The data analysis technique used in this study is multiple regression analysis.The results of this study prove that service quality is not too influential on the decision to repurchase Telkomsel starter cards because consumers think more about the value of benefits than the services provided when using Telkomsel starter cards. Consumers only use services that are needed and if the service benefits them. There is a significant relationship between perceived value and the decision to repurchase Telkomsel starter cards.

Pengaruh Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Indomaret Sukawati Kabupaten Gianyar Ni Luh Bella Citra Dewi; Ni Ketut Murdani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol 2, No 2 (2019)
Publisher : Universitas Mahendradatta Denpasar

The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.

Studi Kelayakan Bisnis Pembukaan Cabang Baru Pada Pt Monsieur Spoon French Bakery Di Sanur Denpasar Bali Ni Kadek Ariani; Ni Ketut Murdani; Ni Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.271

Studi kelayakan bisnis penting dilakukan sebelum perusahaan membuka cabang baru dengan tujuan dapat menghindari resiko kegagalan yang akan terjadi di masa mendatang. Penelitian ini bertujuan untuk mengetahui kelayakan pembukaan cabang baru pada PT Monsieur Spoon di sanur di tinjau dari aspek finansial dan nonfinansial. Aspek nonfinansial terdiri dari tiga aspek yaitu, aspek pasar dan pemasaran, aspek teknis dan teknologi, dan aspek manajemen. Sedangkan aspek finansial dianalisis dengan menggunakan tiga metode yaitu, Payback Periode (PP),NPV(Net Present Value) dan PI (Profitability index). Penelitian ini menggunakan metode penelitian deskriptip kualitatif- kuantitatif. Penelitian kualitatif di gunakan untuk menganalisis aspek pasar dan pemasaran, aspek teknis dan teknologi, dan aspek manajemen. Sedangkan metode penelitian kuantitatif di gunakan untuk menganalisis aspek finansial. Dari hasil penelitian menunjukan bahwa dilihat dari aspek nonfinasial yaitu aspek pasar dan pemasaran, aspek teknis dan teknologi, dan aspek manajemen, pembukaan cabang baru pada PT Monsieur Spoon layak untuk di dirikan. Di karenakan faktor – faktor dan kriteria penilaian kelayakan untuk menilai aspek nonfinansial dapat terpenuhi. Dari aspek finansial pembukaan cabang baru pada PT Monsieur Spoon juga layak di dirikan, karena alat yang di gunakan untuk menilai aspek finansial sesuai dengan ketentuan yang di gunakan yaitu metode Payback Periode (PP) lebih kecil dari umur maksimum proyek yang telah ditetapkan, NPV(Net Present Value) posotif dan PI (Profitability index) 1

Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Keinginan Berbelanja Pada Coco Mart Tabanan Ni Wayan Ari Sudiartini; Ni Ketut Murdani; Ni Kadek Candra Dewi
Jurnal Ilmiah Satyagraha Vol 2, No 1 (2019)
Publisher : Universitas Mahendradatta Denpasar

This research aims to find out how the influence of service quality and customer satisfaction to desire to shop at Coco Mart Tabanan. The data used in this research is quantitative data and then processed using multiple linear regression analysis. Population in this research were consumers who made purchases in Coco Mart Tabanan, with a sample of 60 people.Test results of multiple linear regression analysis obtained equation Y = - 0,465 + 0,236X1+ 0,289X2, which means the quality of service variables (X1) and customer satisfaction (X2) have a significant positive effect on the desire to shop (Y). The correlation test results show that the correlation coefficient of = 0,889 lies between 0,80-1,00 which means that the effect between service quality (X1) and customer satisfaction (X2) with shopping desire (Y) is very strong. Determination test results, adjusted amount of R2 is 0,790 this means the influence of service quality and customer satisfaction to the desire to shop for 79,0% while the remaining 21,0% influenced by other factors not examined. The results of the f test and t test show that the hypothesis which reads “ there is a significant influence between service quality (X1) and customer satisfaction (X2) on shopping desire (Y) “ can be received by testing significant level 0,000 is smaller than 0,05.

Peran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Ketut Murdani
Jurnal Ilmiah Satyagraha Vol 3, No 1 (2020)
Publisher : Universitas Mahendradatta Denpasar

The purpose of this study is to increase the competitive advantage of Abian Salak Agro Tourism in Karangasem Regency . Bali is famous for its cultural tourism . Bali is also developing Agro-tourism as an alternative tourism . To be superior and compete , in the development of this tourism industry can not be separated from the creativity and innovation of the managers . Abian Salak Agro Tourism has made innovations in creating coffee products from Salak beans given the brand Salacca Coffee Bean . Research carried out by the method of qualitative descriptive . The competitive advantage of Abian Salak Agro Tourism is its unique fruit bark and product coffee from beans Salak are qualified

STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DALAM MENINGKATKAN OCCUPANCY HOTEL DIASA PANDEMI COVID-19 DI KABUPATEN BADUNG – BALI Kadek Kreniawati; Ketut Murdani; Ketut Merta
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.355

Bali has a tourism center in the Badung area, one of which is the Paragon Resort Hotel. During the COVID-19 pandemic, many hotels experienced a decrease in visitors, therefore various promotional tips were carried out by hotel management, one of which was using Instagram. This study aims to determine how much influence Instagram as a digital marketing media has on increasing hotel occupancy during the COVID-19 pandemic in Badung-Bali Regency.In this study, there are two independent variables, namely Digital Marketing (X1), Instagram (X2) and the dependent variable, namely Increasing Hotel Occupancy (Y). The research method used is quantitative research methods and sample collection by convenience sampling method. Data was collected through the distribution of online questionnaires via google form to 100 respondents. The data processing technique was carried out by descriptive analysis through research instrument testing, classical assumption testing, and hypothesis testing. Through the multiple linear analysis test the results obtained on the Instagram variable (X1) have an effect of 0.394 while the Digital marketing variable (X2) has an influence of 0.576 on hotel occupancy (Y). In addition, from the results of the coefficient of determination test, there are results of .478, which means that the influence of the independent variable (X) on the dependent variable (Y) has a very large influence, namely 47.8%. The t-test results show that the significance value is 0.05, which is 0.010 in the X1 variable, while the X2 variable also obtains a significance value of 0.05, which is 0.000 so that it can be stated that Instagram and digital marketing media have a significant effect on increasing hotel occupancy ( Y). In the F test there is a calculated F result that is 44,452 and a significance of 0.000 0.05, this means that there is a simultaneous effect of Instagram (x1) and digital marketing media (x2) on increasing hotel occupancy (Y)

STUDI KELAYAKAN BISNIS USAHA JASA DESAIN GRAFIS DAN DIGITAL PRINTING PADA GEDE PROJECT DESIGN Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
Jurnal Ilmiah Satyagraha Vol 4, No 1 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.226

In the current era of globalization, as time goes by, technology will become more sophisticated, the role of graphic design in all business fields is needed. This can be proven by the number of business fields that utilize the expertise of graphic designers. The need for promotional design which is now increasingly prevalent in the business world, making graphic design is required to be able to develop itself in making a product that can attract public interest.This research was conducted with the aim of knowing the feasibility of the Gede Project Design Industry in terms of market aspects, technical aspects, and management and human resources aspects using qualitative descriptive methods, while financial financial aspects were analyzed using quantitative descriptive methods with manual systems through the help of the Microsoft Excel program.The analysis results obtained from market aspects, technical aspects, as well as aspects of management and human resources, the Gede Project Design industry is still categorized as still feasible to run, but there are several things that need to be evaluated and improved in marketing strategies related to promotional activities that still rely on the door to door strategy. word of mouth so that the absorbed market share is still not according to the desired target, then the problem with company management does not have a permanent workforce. Meanwhile, the analysis of the financial aspects shows that the Gede Project Design industry is feasible to run. This can be seen from the NPV (Net Present Value) obtained 0 and a positive value of IDR 28,164,030. The resulting IRR (Internal Rate Of Return) value the commercial bank interest rate of 12.88%. The resulting payback period from the investment age of 2.5 years. The Profability Index (PI) obtained is 1 which is 1.78.

Kontribusi Wisata Budaya “Megibung” Terhadap Pengembangan Pariwisata Desa Adat Asak Ni Wayan Ari Sudiartini; Ni Ketut Murdani; I Dewa Nyoman Usadha; Agustina Nae Taek
Jurnal Ilmiah Satyagraha Vol 3, No 1 (2020)
Publisher : Universitas Mahendradatta Denpasar

Penelitian ini bertujuan untuk mengetahui tradisi megibung serta untuk mengetahui sejarah megibung. Tradisi Megibung diperkenalkan oleh Raja Karangasem yaitu I Gusti Agung Anglurah Ketut Karangasem sekitar tahun 1614 Caka atau 1692 Masehi. Tradisi ini dibawa oleh I Gusti Agung Anglurah Ketut Karangasem saat menang perang dalam menaklukan kerajaan-kerajaan di Sasak, Lombok. Dahulu, saat prajurit sedang makan, Sang Raja membuat aturan makan bersama dalam posisi melingkar yang dinamakan Megibung. Bahkan, Sang Raja ikut makan bersama dengan para prajuritnya Tata cara megibung yaitu warga menyiapkan makanan di atas nampan yang sudah dialasi daun pisang. Nasi utih yang diletakkan di wadah itu disebut gibungan, sedangkan lauk dan sayurnya disebut karangan atau selaan. Dari hasil penelitian yang sudah di lakukan yaitu bahwa tradisi megibung ini terdapat beberapa nilai yang terkandung yaitu terdiri dari ; (1). Nilai kekeluargaan.(2). Nilai kebersamaan,(3). Nilai relegius,dan (4). Nilai toleransi

Co-Authors Agustina Nae Taek Astari, Anak Agung ELik Gusti Putu Suarman I Dewa Nyoman Usadha I Ketut Merta I Made Arjana I Putu Ardinada I Wayan Agustina Agustina Kadek Kreniawati Kadek Pradnya Prayoga Ni Kadek Ariani Ni Kadek Candra Dewi Ni Kadek Noviantari Ni Luh Ayu Suda Sucandrawati Ni Luh Bella Citra Dewi Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Elysa Widiastari Ni Putu Medhavi Nityasya Sudiartini, Ni Wayan Ari Wayan Ardani

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