Admisi dan Bisnis
Vol 19, No 2 (2018): JUNI 2018

PENGARUH INTERPERSONAL SKILL, SALESMANSHIP SKILL, TECHNICAL SKILL, DAN MOTIVASI TERHADAP KINERJA TENAGA PENJUALAN PADA PT UNITED TRACTORS TBK

Ilma Amalia (Polines)
Makmun Riyanto (Polines)
Umar Farouk (Polines)



Article Info

Publish Date
27 Dec 2018

Abstract

This study aims to analyze the influence of interpersonal skill, salesmanship skill, technical skill, and work motivation on salesperson performance PT United Tractors Tbk. Research variables include: interpersonal skill (X1), salesmanship skill (X2), technical skill (X3), work motivation (X4) as independent variables, and salesperson performance (Y) as dependent variable. This study used multiple linear regression analysis. Samples are selected by using the method of purposive sampling. 55 salesperson are selected as samples in this study. Data collections techniques were using questionnaires, interview, observation, and documentary study. Based on the result of this study, interpersonal skill, salesmanship skill, technical skill, and work motivation have positive and significant influence on salesperson motivation. While the adjusted R square has value 65,9%, it means that interpersonal skill, salesmanship skill, technical skill, and work motivation give contribution to salesperson performance (Y) on 65,9% while 34.1% influenced by other variables which were not described in this study.

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Journal Info

Abbrev

admisi

Publisher

Subject

Economics, Econometrics & Finance

Description

Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. ...