Jurnal Manajemen dan Bisnis Indonesia
Vol 1 No 1 (2013): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2013

Belief Strength in Low-Priced Product Consumption Experience

Ignasius Heri Satrya Wangsa (Unknown)

Article Info

Publish Date
01 Oct 2013

Abstract

This research aims to identify emotional values within low-priced product attractiveness context by employing scientific rationalization on belief strength in consumption experience. Comparison among two price-benefit regimes i.e. “cheap is the best” and “expensive is the best” is made. Belief strength is applied to explore new dimension in low-priced product consumption experience research. Keywords: belief strength, low-priced product attractiveness, low-priced product consumption experience

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Journal Info
Jurnal Manajemen dan Bisnis Indonesia
Website

Abbrev

jurnal

Publisher

Asosiasi Forum Manajemen Indonesia

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Manajemen Bisnis Indonesia (JMBI), ISSN 2597-6230 online ; 2338-4557 print , diterbitkan sejak tahun 2013 oleh Pengurus Pusat Asosiasi Forum Manajemen Indonesia (FMI). Terbit secara berkala 3 (tiga) kali dalam 1 tahun, dengan frekwensi penerbitan di bulan Februari, Juni, dan ...