Aksara
Vol 29, No 2 (2017): Aksara, Edisi Desember 2017

INTERPERSONAL METADISCOURSE MARKERS AS PERSUASIVE STRATEGIES IN BARACK OBAMA’S 2012 CAMPAIGN SPEECHES

Bayu Permana Sukma (Pusat Pengembangan Strategi dan Diplomasi Kebahasaan)



Article Info

Publish Date
31 Dec 2017

Abstract

One of language features which can be applied to reach the persuasive goal is interpersonal metadiscourse. Although it has been frequently investigated in written texts, research on interpersonal metadiscourse in campaign speeches is still relatively hard to find, whereas a lot of features of interpersonal metadiscourse in campaign speeches are used as persuasive strategies. This study aims to explain the meaning of interpersonal metadiscourse markers applied in Barack Obama’s campaign speeches related to his persuasive strategy. The data are analyzed by using Dafouz’s (2008) theory of interpersonal metadiscourse markers categorization. The method used in this study is descriptive qualitative. The results reveal that all interpersonal metadiscourse markers categories, namely hedges, certainty markers, attributors, attitude markers, and commentaries, are used in Barack Obama’s campaign speeches. High frequency of use of attitude markers and commentaries shows that Obama in his campaign speeches tries to build emotional ties with his audience as his persuasive strategy. 

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Journal Info

Abbrev

aksara

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

AKSARA is a journal that publishes results of literary studies researches, either Indonesian, local, or foreign literatures. All articles in AKSARA have passed reviewing process by peer reviewers and edited by editors. AKSARA is published by Balai Bahasa Bali twice a year, June and December. ...