Jurnal Ecogen
Vol 2, No 2 (2019): Jurnal Ecogen

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH TOWARD DESTINATION TRUST AND TRAVEL INTENTION ON SIRANDAH ISLAND IN PADANG CITY

Putra Deta Mutaqin (Universitas Negeri Padang)
Okki Trinanda (Universitas Negeri Padang)



Article Info

Publish Date
01 Jul 2019

Abstract

This research aims to find out: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The influence of destination trust toward travel intention on Sirandah Island in Padang City. The type of this research is causative research. The population on this research is all Padang city society who have read online reviews of Sirandah Island in the internet and have never visited Sirandah Island whose numbers are unknwon. Data were collected through questionnaires and 170 questionnaires were analyzed by performing structural equation modeling (SEM) in SmartPLS 3.2.7. The result of this research show that (1) electronic word of mouth has a significant influenced on travel intention at Sirandah Island in Padang City (2) electronic word of mouth has a significant influenced on destination trust at Sirandah Island in Padang City (3) destination trust has a significant influenced on travel intention at Sirandah Island in PadangCity.Keyword: Electronic Word of Mouth, Destination Trust, Travel Intention

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Journal Info

Abbrev

pek

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri ...