<![CDATA[This study entitled "Motivation of Social Mobility in the novel The Great Gatsby by. F. Scott Fitzgerald". The author is interested in researching the novel because there is social mobilit y reflected through the character, Jay Gatsby. The purpose of this study is to reveal forms of social mobility and motivation of character; To achieve the goals, the authors used a combined approach of structural and sociological approach to literature. The structural approach used to assess the intrinsic aspects of the novel, character and background, while the sociological approach to literature using the theory of social mobility to assess the social mobility of the character‟ motivation to improve and maintain his social class. In this novel, there is found kind of social mobility that done Jay Gatsby. It is vertical social mobility. Vertical social mobility is divided into two forms, upward and downward. Vertical social mobility, up from the characters increase the level of the economy and increase social class through work and marriage. There are some motivation behind social mobility such as increasing and maintaining social class. Social mobility that occurs in the novel The Great Gatsby become an author's ideas reflect author‟s the social conditions. Through his ideas, the author intends to criticize how the importance of social class and social conditions of 1920s America while experiencing economic growth that brings influence to the people in hedonism and consumerism. So they do their social mobility in order to increase their economy level by the end justify the means.Keywords: novel, structural approach, sociology of literature, social mobility]]>
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