Jurnal Kajian Manajemen dan Wirausaha
Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha

The Influence of Destination Image, Tourists Satisfaction, and Tourists Experience toward Revisit Intention to The Most Beautiful Village in The World (Nagari Tuo Pariangan)

Weldera Purnama (Universitas Negeri Padang)
Yunia Wardi (Universitas Negeri Padang)



Article Info

Publish Date
15 Feb 2019

Abstract

Purpose - The purpose of this research are to analyze : (1) The effect of the destination image on the revisit of tourist intention coming to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan), (2) The effect of tourists satisfaction on the revisit intention of tourists who come to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan), (3) The effect of tourist experience on the revisit intention of tourists who come to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan)Methodology - The type of this research is Causative research. The population on this research were foreign, domestic and local tourists who had visited Nagari Tuo Pariangan, Tanah Datar Regency, West Sumatra with the total sample is 151 persons which was taken by using purposive sampling due to unknown the number of population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) Destination image has a positive effect and significant to revisit intention (2) Tourists satisfaction has a positive effect and significant to revisit intention (3) Tourists experience has a positive effect and significant to revisit intention.Conclusion - The analysis highlights the positive influence which taking part in the destination image, tourists satisfaction, and tourists experience toward revisit intention. This is the clearly shows in this relationship from the empirical point-of-view.Limitation - This research only limit with some variables Keywords: Destination Image, Tourists Satisfaction, Tourists Experience, Revisit Intention

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Journal Info

Abbrev

mnj

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...