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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah KOMPUTASI Jurnal Bisnis dan Manajemen Sumatra Journal of Disaster, Geography and Geography Education Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI International Journal of Community Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Referensi : Jurnal Ilmu Manajemen dan Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Pendidikan dan Keluarga Jurnal Informatika Ekonomi Bisnis Ilomata International Journal of Management Jurnal Manajemen Universitas Bung Hatta Cakrawala Repositori Imwi Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Journal of Comprehensive Science Relevance: Journal of Management and Business Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology e-Jurnal Apresiasi Ekonomi Research Horizon International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Banking & Management Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Info Kesehatan

Yunia Wardi

Universitas Negeri Padang

Author-ID : 412827

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MEMBANGUN PERSONAL BRANDING MELALUI IKLAN Wardi, Yunia
Jurnal Dinamika Manajemen Vol 5, No 1 (2014): March 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i1.3654

Penelitian ini bertujuan untuk menganalisis efek dari Baliho, Spanduk, Karangan bunga , dan Iklan Koran untuk Personal Branding Calon Walikota/ Wakil Walikota Padang periode 2014-2019 dalam perspektif mahasiswa UNP. Ukuran sampel adalah 180 siswa UNP. Sampel penelitian dipilih dengan menggunakan Metode Proporsional Cluster Random Sampling. Data dianalisis dengan uji statistik dengan menggunakan regresi Linear. Hasil penelitian ini menunjukkan bahwa: Baliho secara signifikan positif mempengaruhi personal branding Calon Walikota/ Wakil Walikota Padang periode 2014-2019, sedangkan Spanduk, Karangan Bunga, dan Iklan Koran tidak mempengaruhi personal branding mereka.This objective of the study was to analyze the influence the Ballyhoo, Banner, the Flowers Board, and the Newspaper Advertisement toward the Personal Branding of the Padang Mayor/ Vice Mayor Candidates in the period of 2014-2019 from UNP studentsâ perspective. The samples were 180 UNP students. The samples were taken by proportional cluster random sampling. The data were analysed by statistical test of multiple linear regression. The results of the research showed that: the Ballyhoo gave positive and significant influence toward the Personal Branding of the Padang Mayor/Vice Mayor candidates in the period of 2014-2019, whereas the Banner, the Flowers Board, and the Newspaper Advertisement did not influence their Personal Branding.

Membangun Personal Branding melalui Iklan Wardi, Yunia
JDM (Jurnal Dinamika Manajemen) Vol 5, No 1 (2014): March 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i1.3654

This objective of the study was to analyze the influence the Ballyhoo, Banner, the Flowers Board, and the Newspaper Advertisement toward the Personal Branding of the Padang Mayor/ Vice Mayor Candidates in the period of 2014-2019 from UNP students perspective. The samples were 180 UNP students. The samples were taken by proportional cluster random sampling. The data were analysed by statistical test of multiple linear regression. The results of the research showed that: the Ballyhoo gave positive and significant influence toward the Personal Branding of the Padang Mayor/Vice Mayor candidates in the period of 2014-2019, whereas the Banner, the Flowers Board, and the Newspaper Advertisement did not influence their Personal Branding.

PENINGKATAN PEMAHAMAN DAN PENGIMPLEMENTASIAN WISATA ISLAMI BAGI PELAKU WISATA DI KOTA PADANG Wardi, Yunia; Abror, Abror; Trinanda, Okki Tri
International Journal of Community Service Learning Vol 1, No 3 (2017): November 2017
Publisher : Universitas Pendidikan Ganesha

Islamic tourism is considered to have a very good prospect in the development of tourism in Indonesia, especially in the city of Padang. This assessment came about because of the culture of the people in the Islamic city of Padang. But despite the huge potential, there are still some problems related to the service. Whereas the implementation of good Islamic tourism is with the integration of various aspects of tourism services that exist. That is starting from the promotion of tourism, tourism service itself until the tourists are back again to their respective regions. Based on the background of the importance of Islamic tourism services in the tourist areas above, the activities of community service in the form of Islamic tourism service training is implemented, to provide insight into aspects of excellent service to tourists who make the tourist area more attractive and satisfying . As for the object of community service activities is the actors of tourism that deal directly with the tourists who come to the city of Padang. Namely the managers of travel bureaus, hotels, guides, guides, taxi drivers, and other parties. With the implementation of this activity, tourism actors have a good understanding of the concept and importance of Islamic Tourism, so they can integrate various tourist services to create a good Islamic tourism experience for tourists.

SERVICE EXCELLENT RUMAH MAKAN PADANG DALAM PERSPEKTIF WISATA ISLAMI Wardi, Yunia; Abror, Abror; Trinanda, Okki
International Journal of Community Service Learning Vol 3, No 3 (2019): August 2019
Publisher : Universitas Pendidikan Ganesha

Padang Restaurant is one of the ethnic restaurants in Indonesia from Minangkabau. The existence and "brand" of Padang Restaurant has been very well known in the territory of Indonesia and even in several neighboring countries such as Australia, Singapore, Malaysia and other countries. Padang cuisine, with its taste and variety, is currently in great demand by the wider community. Unlike the canteen, cafe or restaurant, where visitors are given a menu and order the desired food, at the Padang restaurant, when visitors sit, they will be served a whole selection of side dishes available with small plates. After serving then the customer just takes what he wants from the dish table. The problem that can then arise is the food that has been served, but not eaten by visitors. The food will be brought back and served to another table. Not infrequently the food that is still on the visitor's table is pulled back to serve at another table. In addition, food storage is also done in an open place so that visitors can come. These things will certainly bring cleanliness problems. For visitors who are very concerned about cleanliness, of course they will feel uncomfortable seeing the food that has been served at another table and then served on the table. Or see the food served brought from an open place. Service Excellence at the restaurant not only increases the company's profit but can also improve the image of the restaurant. When guests or consumers are satisfied with the service in their restaurant they will promote their satisfaction in the restaurant. Service Excellence is service to consumers to improve service in a company. Service Excellence in Restaurants is a service to consumers to provide satisfaction in the form of excellent service to the restaurant products. Excellent service is very important not only to get big profits but this service must be fulfilled by every company. To provide Service Excellence in the right restaurant, every employee must get training or training so that they are truly able to work well and professionally. A restaurant employee must be able to provide services to consumers whoever they are. Not only employees who are in front but all members of the company must also be able to provide the best service.

ANALISIS PERTUMBUHAN EKONOMI, DAN INDEKS HARGA SAHAM GABUNGAN DI INDONESIA Juita, Popy Citra; Wardi, Yunia; Aimon, Hasdi
Jurnal Kajian Ekonomi Vol 2, No 4 (2014)
Publisher : Program Studi Magister Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.192 KB)

This study aims to analyze (1) Influence of investment, inflation and the exchange rate of the economic growth in Indonesia. (2) Effect of exchange rate, money supply, interest rates and economic growth SBI on stock prices in Indonesia. This study uses a simultaneous equation model analysis tools using Indirect Least Squares (ILS). The study concluded that (1) investment and exchange rate jointly significant effect on economic growth in Indonesia, while inflation is not significant and negative effect on economic growth in Indonesia. (2) the exchange rate, money supply, interest rate SBI and economic pertunbuhan significant effect on stock price index in Indonesia. This study only uses five macroeconomic variables, so that further research needs to find other macroeconomic variables that presumably affect the economic growth and stock prices. Keywords:investment,inflation,exchange rate,money supply,interest rate,economic growth and stock prices

ANALISIS PERTUMBUHAN EKONOMI, INVESTASI, DAN INFLASI DI INDONESIA Silvia, Engla Desnim; Wardi, Yunia; Aimon, Hasdi
Jurnal Kajian Ekonomi Vol 1, No 2 (2013)
Publisher : Program Studi Magister Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.814 KB)

ABSTRACT This article focused on analyze and determine the effect of (1) consumption, investment, government spending, net exports, and inflation to the economic growth in Indonesia. (2) government spending, money supply, interest rates, inflation and economic growth to investment in Indonesia. (3) government spending, money supply, and interest rates on inflation in Indonesia. The form of time series data from the first quarter of years 2000-the fourth quarter of years 2011. This study uses simultaneous equation model analysis tools with Two Stages Least Squared method (TSLS). The result of research concludes that (1) consumption, investment and net exports significantly affect economic growth in Indonesia. With the meaning of the word, when consumption, investment, and net exports increased then it will have an impact on economic growth in Indonesia. However, government spending and inflation does not significantly influence economic growth in Indonesia. (2) Government spending, interest rates, inflation and economic growth a significant effect on investment in Indonesia. This means that the increase in government spending, economic growth, lowerÂ interest rates and inflation will cause an increase to investment in Indonesia. However, the money supply has no significant effect on investment. (3) government spending, money supply, and interest rates significantly effect inflation in Indonesia. Â Keywords : Consumption, Government Spending, Net Exports, Money Supply, Interest Rates, Economic Growth, Investment, and Inflation

ANALISIS INVESTASI DAN PENDAPATAN DAERAH SUMATERA UTARA Siregar, Enni Sari; Wardi, Yunia; Aimon, Hasdi
Jurnal Kajian Ekonomi Vol 2, No 4 (2014)
Publisher : Program Studi Magister Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.041 KB)

This article focused on analyze (1) Effect of the income, interest rates, government expenditure, and inflation to investment in North Sumatera. (2) The influence of investment, government expenditure, inflation, money supply, and tax on the income in North Sumatera. Data used time series of 1982 - 2012. This article use analyzer model equation of simultaneous with method of Two Stage Least Squared (TSLS). The result of research concludes that (1) the income have a significant and positive impact on the investment, interest rates have significant and negatively impact on the investment, government expenditure significantly and positive on the investment, while inflation is not significant and negative effect on the investment in North Sumatera. If income increases, the investment will also increase. If interest rates increases, the investment will decreases, and If government expenditure increases, the investment will increases. (2) the investment have a significant and positive impact on the income, government expenditure is not significant and positive on the income, the money supply have significant and positive impact on the income, and tax have significant and negatively impact on the income in North Sumatera. If investment increases, the income will also increase,Â if the money supply increase, the income will increase, and then if the tax increase, the income will decreases. Keywords :interest rates, goverment expenditure, inflation, the money supply, tax, income and investment

Orientasi Kewirausahaan pada Kinerja Usaha Kecil dan Menengah (UKM) Sumatera Barat: Analisis Peran Moderasi dari Intensitas Persaingan, Turbulensi Pasar dan Teknologi Wardi, Yunia; Susanto, Perengki; Abdullah, Nor Liza
Jurnal Manajemen Teknologi Vol 16, No 1 (2017)
Publisher : SBM ITB

Abstrak. Tujuan penelitian ini adalah menganalisis pengaruh orientasi kewirausahaan meliputi keinovasian, keproaktifan, dan keberanian dalam mengambil risiko terhadap kinerja UKM Sumatera Barat yang dimoderasi oleh intensitas perÂ¬saingan, turbulensi pasar dan teknologi. Populasi penelitian adalah seluruh pimpinan atau pemilik UKM pada komoditas produk/jasa usaha unggulan di Sumatera Barat. Sampel penelitian adalah sebagian dari pimpinan atau pemilik UKM pada komoditas produk/jasa usaha unggulan dengan menggunakan metode penyampelan non-probabilitas, yaitu sampel bertujuan. Ukuran sampel (sample size) diambil sebanyak 400 sampel. Penelitian ini menggunakan moderated regression analysis (MRA). Hasil penelitian menunjukkan bahwa orientasi kewirausahaan meliputi keinovasian, keproaktifan dan keberanian mengambil risiko berpengaruh secara signifikan pada kinerja UKM di Sumatera Barat. Namun, intensitas persaingan, turbulensi pasar dan teknologi tidak mampu memperkuat pengaruh orientasi kewirausahaan terhadap kinerja UKM di Sumatera Barat. Implikasi manajerial dalam penelitian ini didiskusikan kemudian.Â Kata Kunci: Orientasi kewirausahaan, intensitas persaingan, turbulensi pasar dan teknologi, dan kinerja UKMAbstract. The purpose of this study is to analyse the effect of entrepreneurial orientation (EO) include innovativeness, proactiveness, and risk-taking on performance of small and medium enterprises (SMEs) in West Sumatra moderated by competitive intensity, market, and technological turbulence. The population of the study was all managers or owners of leading products/services of SMEs in West Sumatra. Further, samples were taken by using nonprobabilities sampling method i.e. purposive sampling. The sample size used in the analysis of 400 samples. Data were analyzed by using moderated regression analysis (MRA). The findings show that EO includes innovativeness, proactiveness, and risk-taking have a significant effect on SMEs performance in West Sumatra. However, the moderating effect of competitive intensity, market and technological turbulence on the relationship between EO and SMEs performance were not supported. Managerial implications of the findings are then discussed.Â Keywords: Entrepreneurial orientation, competitive intensity, market and technological turbulence, and SMEs performanceÂ

Pengaruh e-s-qual terhadap loyalitas menggunakan aplikasi gojek pada masyarakat kota Padang Wardi, Yunia; Engriani, Yunita; Putra, Ridho Sunella
Jurnal Kajian Manajemen Bisnis Vol 8, No 2 (2019): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

The main need of this research is to see the effect of the quality of electronic services (E-S-Qual) on customer loyalty using the online transportation application (Gojek) in the city of Padang. This type of research is causally comparative. This research was conducted in the city of Padang. While the research time was conducted in 2018. The population focused in this study were people who lived in the city of Padang and used the Gojek application with a sample of 160 people taken by purposive sampling. Data is processed using multiple linear regression method and data obtained from questionnaire results. From the results obtained from this study indicate that all dimensions of electronic service quality (E-S-Qual) have a direct relationship with customer loyalty at Î± = 0.05Keywords: E-S-qual; efficiency; system availability; fulfillment; privacy; customer loyalty

Pengaruh Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Mitra Beasiswa AJB Bumiputera 1912 Cabang Kota Pariaman Wardi, Yunia; Mesta, Hendri Andi; Rahmayeni, Ilda
Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.

Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Afriansyah, Femra Aidil Adha Amallia, Chairun Ariza Putri Aulia Putri, Anjely Aurelifa Annisa Friolinda Benni Aziz, Benni Chichi Andriani, Chichi Dewi Anggraini Diah Permata Diza Rahmah Pratiwi Dwita, Vidyarini Ekardo, Afando elida elida Engla Desnim Silvia Ernawati Ernawati Erni Masdupi Fadilla Yessa Fajar Fauzi Fauzi Firmanjaya Saputra, Anggi Hafid Gisen Parastra Hamdi Nur Hary Prastito, Bagus Hasdi Aimon Hasibuan, Anggy Qurnia Ra’afi Hendri, Naldi Hendrik Heri Sandi Husna, Nailal Idris Idris Irsan, Tri Annisa Juita, Popy Citra Kartika Sari, Yona Lasri, Widia Marwan Marwan Mesta, Hendri Andi Mohammad Abdilla Mulfag, Febby Chika Putri Nameto, Melati Putri Nazarwin, Nazarwin Nofriansyah, Nofriansyah Novia Novia Nurani, Khadijah Nurannisa, Nurannisa Okki Trinanda Perengki Susanto Poerwadi, Albertus Yudha Putra, Ridho Sunella Rahmanda, Hadi Rahmayeni, Ilda Rahmi, Syarifa Ramadhan, M. Rohim Ridho Al Fikri, Muhammad Rino Rino Rino Robby Prayudha Sandi, Hendrik Heri Sepdianus, Endang Sianturi, Suretno Samuel Sintya, Rani Siregar, Enni Sari Siregar, Eva Anzani Suhira Sulastri Sulastri Susanti, Ratnaningtyas Susi Evanita Syamsul Amar Tasnidar Tasnidar Thaib, Ilham Trinanda, Okki Trinanda, Okki Tri Ulantari, Nadilla Vidyarini Dwita Wanda Putra, Riki Wardiman, Jery Weldera Purnama Yafi, Muhammad Agra Yani Siregar, Tika Rahma Youmil Abrian Yulianti, Welly Yunita Engriani Zul Fahmi Zulvia, Dewi

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