MOTIVASI Jurnal Manajemen dan Bisnis
Vol 2, No 2 (2017): MOTIVASI Jurnal Manajemen dan Bisnis

Pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Orientasi Pembelajaran terhadap Inovasi Produk (Studi pada Pengusaha Kecil di Kota Palembang)

Lisnini, Rini (Unknown)
Maretha, Fetty (Unknown)
Pebrianti, Yulia (Unknown)

Article Info

Publish Date
01 Nov 2017

Abstract

ABSTRACT This study aims to determine the effect of entrepreneurship orientation, market orientation and learning orientation to product innovation. The population in this research is female small business actors in the field of food processing in Palembang City. The sample in this study amounted to 150 people spread in seven sub-districts in Palembang. Sample determination technique used in this research is purposive sampling. The analysis method used in this research is linear regression analysis. The results of the study explain that entrepreneurship orientation variables have no significant effect on product innovation. Market orientation variables significantly influence product innovation. Learning orientation variables significantly influence product innovation.

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Journal Info
MOTIVASI Jurnal Manajemen dan Bisnis
Website

Abbrev

motivasi

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Motivasi: Jurnal Manajemen dan Bisnis is journal that publishes scientific articles in the fields of management and business sciences covering the fields of financial management, human resource management, marketing management, operational management and management information systems that are ...