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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) MOTIVASI Jurnal Manajemen dan Bisnis Asean International Journal of Business Jurnal Pengabdian Manajemen
Maretha, Fetty
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Orientasi Pembelajaran terhadap Inovasi Produk (Studi pada Pengusaha Kecil di Kota Palembang) Lisnini, Rini; Maretha, Fetty; Pebrianti, Yulia
MOTIVASI Vol 2, No 2 (2017): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v2i2.2045

Abstract

ABSTRACT This study aims to determine the effect of entrepreneurship orientation, market orientation and learning orientation to product innovation. The population in this research is female small business actors in the field of food processing in Palembang City. The sample in this study amounted to 150 people spread in seven sub-districts in Palembang. Sample determination technique used in this research is purposive sampling. The analysis method used in this research is linear regression analysis. The results of the study explain that entrepreneurship orientation variables have no significant effect on product innovation. Market orientation variables significantly influence product innovation. Learning orientation variables significantly influence product innovation.
NILAI INVESTASI UKM DAN NILAI EKSPOR UKM SERTA PENGARUHNYA TERHADAP ANGKA PRODUK DOMESTIK REGIONAL BRUTO (PDRB) PROVINSI SUMATERA SELATAN Pebrianti, Yulia; Rini; Lisnini; Maretha, Fetty
Ekonomi & Bisnis Vol. 20 No. 1 (2021): JURNAL EKONOMI BISNIS VOL 20 NO 1 JUNI 2021
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh nilai investasi dan nilai ekspor UKM terhadap angka produk domestik regional bruto (PDRB) Provinsi Sumatera Selatan. Penelitian ini menggunakan data dari Badan Pusat Statistik tahun 2010-2019. Uji hipotesis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa nilai investasi dan nilai ekspor UKM tidak berpengaruh terhadap PDRB. Kata kunci: Nilai Investasi, Nilai Ekspor, PDRB
Desain Sistem Persediaan Berbasis Microsoft Access Pada UMKM Bengkel Mobil HJ di Kota Palembang putra, ali santana; Jauhari, Hadi; Maretha, Fetty
Jurnal Pengabdian Manajemen Vol 4 No 1 (2024): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpm.v4i1.8139

Abstract

This article shows the difficulty of HJ Car Workshop MSMEs in determining the final inventory balance, for this reason this activity was carried out to help these MSMEs by designing an inventory system with the help of the Microsoft Access application. The method for carrying out activities begins with data collection, namely observing the recording process that occurs, interviews with partners, namely the owner and administration, and documentation of recording inventory of merchandise in MSMEs. Next, design the merchandise inventory system by considering People Resources, Hardware Resources, Software Resources, Data Resources, and Network Resources. The result of the activity is the design of an inventory system for both incoming and outgoing goods inventory, which is expected to be more efficient and more accurate compared to previous manual recording. Furthermore, it is hoped that HJ Car Repair MSMEs can implement an inventory system design to make it easier to record their inventory.
Tourist Loyalty Model in Local Culinary Selection in the Era of the Covid 19 Pandemic in Palembang City Setiawan, Heri; Rini; Bustan, Jusmawi; Maretha, Fetty; Africano, Fernando
Asean International Journal of Business Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.304 KB) | DOI: 10.54099/aijb.v1i2.99

Abstract

Purpose –Local food and tourism are the main components that determine tourist behavior. Key attributes of local food such as taste, quality, appearance, environment and employee behavior may vary from country to country. Local food plays an important role in determining the overall tourist experience of the destination.The purpose of this research is to develop a conceptual model to determine the loyalty of tourists in choosing local culinary. Methodology/approach –The population of this research is tourists who come to culinary tourism destinations in Palembang City at the time the survey was conducted. Convenience sampling method was used to determine the research sample. The sample in this study were 168 respondents. On researchdata analysis technique using SEM AMOS. Findings –This study explains that the quality of personal interaction and service quality have a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Novelty/value –BBased on a review of various literatures related to this study, there has been no research in the field of tourism marketing that integrates the concepts of food quality, personal interaction quality, environmental quality, perceived value and service quality that were developed together to measure tourist satisfaction and the concept of tourist satisfaction. to measure tourist loyalty.
Co-Authors Africano, Fernando Jauhari, Hadi Jusmawi Bustan Lisnini Lisnini, Rini Nurwijayanti Pebrianti, Yulia putra, ali santana RINI Rini