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Pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Orientasi Pembelajaran terhadap Inovasi Produk (Studi pada Pengusaha Kecil di Kota Palembang) Lisnini, Rini; Maretha, Fetty; Pebrianti, Yulia
MOTIVASI Vol 2, No 2 (2017): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v2i2.2045

Abstract

ABSTRACT This study aims to determine the effect of entrepreneurship orientation, market orientation and learning orientation to product innovation. The population in this research is female small business actors in the field of food processing in Palembang City. The sample in this study amounted to 150 people spread in seven sub-districts in Palembang. Sample determination technique used in this research is purposive sampling. The analysis method used in this research is linear regression analysis. The results of the study explain that entrepreneurship orientation variables have no significant effect on product innovation. Market orientation variables significantly influence product innovation. Learning orientation variables significantly influence product innovation.
NILAI INVESTASI UKM DAN NILAI EKSPOR UKM SERTA PENGARUHNYA TERHADAP ANGKA PRODUK DOMESTIK REGIONAL BRUTO (PDRB) PROVINSI SUMATERA SELATAN Pebrianti, Yulia; Rini; Lisnini; Maretha, Fetty
Ekonomi & Bisnis Vol. 20 No. 1 (2021): JURNAL EKONOMI BISNIS VOL 20 NO 1 JUNI 2021
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh nilai investasi dan nilai ekspor UKM terhadap angka produk domestik regional bruto (PDRB) Provinsi Sumatera Selatan. Penelitian ini menggunakan data dari Badan Pusat Statistik tahun 2010-2019. Uji hipotesis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa nilai investasi dan nilai ekspor UKM tidak berpengaruh terhadap PDRB. Kata kunci: Nilai Investasi, Nilai Ekspor, PDRB
Desain Sistem Persediaan Berbasis Microsoft Access Pada UMKM Bengkel Mobil HJ di Kota Palembang putra, ali santana; Jauhari, Hadi; Maretha, Fetty
Jurnal Pengabdian Manajemen Vol 4 No 1 (2024): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpm.v4i1.8139

Abstract

This article shows the difficulty of HJ Car Workshop MSMEs in determining the final inventory balance, for this reason this activity was carried out to help these MSMEs by designing an inventory system with the help of the Microsoft Access application. The method for carrying out activities begins with data collection, namely observing the recording process that occurs, interviews with partners, namely the owner and administration, and documentation of recording inventory of merchandise in MSMEs. Next, design the merchandise inventory system by considering People Resources, Hardware Resources, Software Resources, Data Resources, and Network Resources. The result of the activity is the design of an inventory system for both incoming and outgoing goods inventory, which is expected to be more efficient and more accurate compared to previous manual recording. Furthermore, it is hoped that HJ Car Repair MSMEs can implement an inventory system design to make it easier to record their inventory.
Tourist Loyalty Model in Local Culinary Selection in the Era of the Covid 19 Pandemic in Palembang City Setiawan, Heri; Rini; Bustan, Jusmawi; Maretha, Fetty; Africano, Fernando
Asean International Journal of Business Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.304 KB) | DOI: 10.54099/aijb.v1i2.99

Abstract

Purpose –Local food and tourism are the main components that determine tourist behavior. Key attributes of local food such as taste, quality, appearance, environment and employee behavior may vary from country to country. Local food plays an important role in determining the overall tourist experience of the destination.The purpose of this research is to develop a conceptual model to determine the loyalty of tourists in choosing local culinary. Methodology/approach –The population of this research is tourists who come to culinary tourism destinations in Palembang City at the time the survey was conducted. Convenience sampling method was used to determine the research sample. The sample in this study were 168 respondents. On researchdata analysis technique using SEM AMOS. Findings –This study explains that the quality of personal interaction and service quality have a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Novelty/value –BBased on a review of various literatures related to this study, there has been no research in the field of tourism marketing that integrates the concepts of food quality, personal interaction quality, environmental quality, perceived value and service quality that were developed together to measure tourist satisfaction and the concept of tourist satisfaction. to measure tourist loyalty.
Respon Pengunjung Terhadap Atraksi, Aksesibilitas, Amenitas, dan Pelayanan Tambahan Kambang Iwak Park Kota Palembang Fauziawati, Fauziawati; Yusi, M. Syahirman; Maretha, Fetty
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i4.2465

Abstract

This study aims to determine the response of visitors to Kambang Iwak Park as a tourist destination in the city of Palembang. The variables in this study are visitor responses related to components of tourist destinations with tourist attractions, accessibility, amenities, and ancillary services. This study used accidental sampling technique with a total sample of 130 respondents. This research shows that the component of tourist attraction is based on the calculation using the interpretation score that in the strongly agree category of 82%, this means that the statement is stated in accordance with the existing attractions in Kambang Iwak Park. The accessibility component is in the strongly agree category of 86%, this means that the statement is declared appropriate and perfect in the current state of accessibility in Kambang Iwak Park. The amenities component is in the strongly agree category of 84.7%, this means that visitors can still use the Iwak Park facilities and infrastructure that support activities on the object. The ancillary service component is in the very agree category of 81%, this means that the services provided can help visitors and provide visitor satisfaction.
Pengaruh Return On Asset (ROA) Terhadap Nilai Perusahaan Subsektor Food and Beverage di Bursa Efek Indonesia Periode 2016-2018 Masayu Soraya Humairah; Maretha, Fetty; Lupikawaty, Marieska
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 5 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i5.3420

Abstract

This study aims to analyze the effect of Return On Assets (ROA) on Firm Value in the Indonesia Stock Exchange. Sampling in this study using purposive sampling method. This study uses secondary data in the form of annual reports obtained from the Indonesia Stock Exchange. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially Return on Assets (ROA) has a significant effect on Firm Value (PBV). The size of the Return on assets (ROA) can have an increasing effect on Firm Value, meaning that the higher the financial performance as measured by Return on Assets (ROA), the better the productivity of assets in obtaining net profit