<![CDATA[Accreditation policies established by the government was not fully implemented by the private universities in Kebumen. Of the five existing private universities, only two private universities that have implemented policies such accreditation STIE Putra Bangsa and STIKES Muhammadiyah Gombong. While the other three universities namely AMIK PGRI Kebumen, STTM Kebumen, and Dharma Patria Polytechnic Kebumen, accreditation policy does not apply. Accreditation policy will encourage the efforts of private universities in improving the quality and competitiveness. Some private universities are implementing quality policy efforts and make improvements. However, several other private universities have not been applied so that the accreditation policies competitiveness indicators include the number of students, academic faculty qualifications, facilities and infrastructure, and cooperation with external parties can not be optimally carried out by universities that have not implemented the policy of accreditation. The purpose of this study was to determine how the universities accreditation policy impact on the competitiveness of private universities in Kebumen. This type of research is qualitative research, retrieval of data sources using the technique of "purposive sampling" by the number of informants as many as 30 people including structural universities officials, students, and stakeholders. Collecting data in this research is done through observation, documentation and indepth interview. Techniques of data analysis in this study is the analysis of the interactive model, includes four components, namely data collection, data reduction, data display and conclusions or verification. The theory used is a theory about quality assurance. The results of this study found that for private universities that implement accreditation policy of accreditation policies can have an impact on the competitiveness of more optimal effort in improving the quality of the acquisition so the number of students in each new admissions, academic qualifications are sufficient faculty, facilities and infrastructure are more adequate, and the amount of cooperation with external parties can be pursued optimally. But for private univertsities that do not implement the accreditation policies of competitiveness remains to be pursued optimally.
Key words : Accreditation, competitiveness, higher education, impact, quality]]>
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