Pengaruh E-Logistics terhadap Kepuasan Pelanggan Marketplace Lazada

Annisa Megaswara (Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia)
Ratih Hurriyati (Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia)
Puspo Dewi Dirgantari (Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia)

JRB-Jurnal Riset Bisnis
Vol 3 No 2 (2020): April

This research aimed to obtain (1) an overview of e-logistics on Marketplace Lazada, (2) an overview of customer satisfaction on Marketplace Lazada, (3) the amount of influence of e-logistics towards customer satisfaction on Marketplace Lazada. Research method used is explanatory survey The sample used in this research are 70 respondents. Data analysis technique used is simple linear regression by using computer software which is SPSS 24.0 for Windows. The result of this research shows that eulogistic is in a high category, also customer satisfaction in a high category. E-logistics has a positive influence and significant towards customer satisfaction.