<![CDATA[This study seeks to understand the behavior that leads to obesity among young adult women in Jakarta, guided by Theory of Reasoned Action (Ajzen & Fishbein, 1975) and Self-Efficacy Theory (Bandura, 1986) as the framework. This study employed qualitative methodology, participated by three female participants (27-31 years old) and resided in Jakarta area. The results show that although participants were from various background; all of them have similarities in many behavioral aspects that leads to them being obesed. In particular, participants developed an attitude that eating was their coping mechanisms during stress. Related to the subjective norms aspect, participants perceived support from their close relatives but was not demonstrated through the real action. Negative mood and the lack of knowledge about healthy behavior affected their self-efficacy. Biological and environment factors play a pivotal role in shaping obesity. Practically termed, this study outlined a need for tailoring an intervention program that focuses on the attitude, subjective norm, and self-efficacy in reshaping behavior of people, particularly women, with obesity.]]>
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