Analysis Product Quality and Price on Purchase Decision of Drinking Water in Packaging Aqla

Andi Dewi Aulia Mallombasang (Magister Management, Faculty of Economics and Business, Hasanuddin University)
Reni Furwanti (Magister of Sharia Economics, Faculty of Economics and Islamic Business, Sunan Kalijaga State Islamic University)
Adrianus Aprilius (Departement of Management, Faculty of Economics and Business, Musamus University)

Economics and Digital Business Review
Vol. 1 No. 2 (2020): February - July

The bottled drinking water industry is growing due to the increasing level of community needs. So the company must make a marketing strategy in order to survive and win competitors. The population in this study were 464 consumers majoring in musamus university management and determining the sample using the Slovin formula was a sample of 61 people. data collection using a questionnaire. The method used is multiple linear analysis method. Test results prove that product quality and price have a positive influence on purchasing decisions. This should be a concern for management CV Tirta Alam Jaya Merauke will be quality products and prices because it affects the purchasing decision.