Jurnal Ilmiah ASET
Vol 10 No 1 (2008): Jurnal ASET Volume 10 No 1

Analisis Perceived Quality Produk Handphone Merek Nokia

Suhaji, Suhaji (Unknown)

Article Info

Publish Date
26 Jan 2019

Abstract

Quality is one of the importance thing belong to product. Quality is devided into two aspects, objective quality and perceived quality. The important one is quality that perceived by customer (perceived quality). The purpose of this is to know how the perceived quality of Nokia product, so that Nokia becomes the leader vendor in handphone market in Indonesia. The result show that in the customers perception, Nokia has the quality among others. That is shown by the total Perceived Quality in the result analysis.

Copyrights © 2008




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Journal Info
Jurnal Ilmiah ASET
Website

Abbrev

jurnalaset

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Manggala

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double ...