Jurnal Profetik
Vol 7, No 1 (2014)

PENGARUH INDUKSI EMOSI TERHADAP KEPUTUSAN MEMBELI PRODUK

Yani Tri Wijayanti (Dosen Prodi Ilmu Komunikasi UIN Sunan Kalijaga Yogyakarta))
Adib Ahmad (UIN Sunan Kalijaga)

Article Info

Publish Date
01 Apr 2014

Abstract

The aim of this study is to investigate the effects of induced positive and negative emotion on the risky buying product decision making. The authors hypothesize that participant with induced negative emotion was more taking risk when faced with risky buying product contrast with participant induced positive emotion. Participant were 132 people consist of high-school student, undergraduate student, and adult. The results showed that mean differences was not support the hypothese. Arguments of the research result were discussed.

Copyrights © 2014




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Journal Info
Jurnal Profetik
Website

Abbrev

profetik

Publisher

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies ...