TELKOMNIKA (Telecommunication Computing Electronics and Control)
Vol 11, No 3: September 2013

Utilization of Near Field Communication Technology for Loyalty Management

Ferina Ferdianti (GunadarmaUniversity)
Yusuf Triyuswoyo (GunadarmaUniversity)
Dewi Agushinta R. (GunadarmaUniversity)



Article Info

Publish Date
01 Sep 2013

Abstract

Near Field Communication (NFC) is one of wireless technology developed at this time. We can use a mobile phone to do many transactions with NFC. Mobile developments have created to provide convenience for users in all aspects. However, at this time the function of NFC just limited for payment and micropayment. Beside it, there are assets that support to increase sales with attention of loyality management system. In this system, discounts or prizes are given based on data mining for every transaction customers. This loyalty management has three concepts. Those are Frequency, Recency and Quantity (FRQ). The goals are minimizing the cost, making purchase process faster, and managing data obtained through the NFC technology more simple. The result of this paper is the procedure to use data mining of NFC for loyalty management and designing system using Unified Modeling Language approach.

Copyrights © 2013






Journal Info

Abbrev

TELKOMNIKA

Publisher

Subject

Computer Science & IT

Description

Submitted papers are evaluated by anonymous referees by single blind peer review for contribution, originality, relevance, and presentation. The Editor shall inform you of the results of the review as soon as possible, hopefully in 10 weeks. Please notice that because of the great number of ...