Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol 4, No 2 (2017): JULI

IMPLIKASI CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN PELANGGAN PADA PT PELABUHAN INDONESIA II

Andjar Budi Wibawanti (Sekolah Tinggi Manajemen Transportasi Trisakti)
Sri Untung (Sekolah Tinggi Manajemen Transportasi Trisakti)
Yosi Pahala (Sekolah Tinggi Manajemen Transportasi Trisakti)



Article Info

Publish Date
07 Jul 2017

Abstract

This research is to find out the influence of corporate social responsibility (CSR) towards corporate image and its implication on customer satisfaction of PT Pelabuhan Indonesia II (Persero). The research method is using survey. The population is taken from customer of PT Pelabuhan Indonesia II (Persero) and with its sample of 100 customers taken by quota sampling. Data analysis used descriptive statistics and inferential statistics of path analysis. The result of the research shows that corporate social responsibility has positive and significant effect on customer satisfaction with indication of path coefficient = 0.45 and tct = 5.40> ttable (2,364). The conclusion of the research is corporate social responsibility influences customer satisfaction with the mediation of corporate image, hopefully customer satisfaction can be improved through improvement of CSR andcorporate image.

Copyrights © 2017






Journal Info

Abbrev

jmtranslog

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

The Journal of Transportation and Logistics Management is published by Trisakti Institute of Transportation and Logictics as a scientific responsibility and the embodiment of “Tri Dharma” of higher education. This journal publishes scientific articles in transportation management and logistics. ...