Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol 7, No 2 (2020): JULI

Distribusi Barang dan Prosedur Cabang atas Pemenuhan Permintaan Pelanggan Goexpress

Prayogo Adjie Pangestu (Institut Transportasi dan Logistik Trisakti, Jakarta)
Erni Pratiwi Perwitasari (Institut Transportasi dan Logistik Trisakti, Jakarta)
Sumilah Sumilah (Institut Transportasi dan Logistik Trisakti, Jakarta)



Article Info

Publish Date
18 Jul 2020

Abstract

The purpose of this study is to determine and analyze whether there is a positive influence on the distribution of goods and the implementation of Procedures on Consumer Demand for Brand Go Express at PT Aerojasa Cargo. The survey method was used as a way to collect primary data and distribute questionnaires to 30 respondents or Go Express customers as research samples. To solve the problem the author uses 2 (two) methods, namely, the forst method of collecting data in the form of questionnaires and library data. Both methods of data analysis using multiple linear regression analysis, correlation coefficient, determinant coeffient, and hypothesis testing. The results of the analysis partially have a positive and significant influence between the variables of Goods Distribution Service (X1) on Brand Go Express Customers Demand at PT Aerojasa Cargo Jakarta (Y). As far the variable implementation of Procedure Branch (X2) Against Customer Demand for Brand Go Express at PT Aerojasa Cargo Jakarta (Y). Based on the results of empirical evidence, it simultaneously shows that the variable Goods Distribution Service (X1) and application of Procedure Branch (X2) have a joint effect on Towards Brand Go Customer Request at PT Aerojasa Cargo Jakarta (Y).

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Journal Info

Abbrev

jmtranslog

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

The Journal of Transportation and Logistics Management is published by Trisakti Institute of Transportation and Logictics as a scientific responsibility and the embodiment of “Tri Dharma” of higher education. This journal publishes scientific articles in transportation management and logistics. ...