Ganaya: Jurnal Ilmu Sosial dan Humaniora
Vol 2 No 2 (2019)

Sikap Dan Minat Menggunakan Mobile Banking (Studi Kasus Pada PT. Bank Pembangunan Daerah Bali Cabang Denpasar)

I Made Gede Ariestova Kurniawan (Universitas Panji Sakti Singaraja)



Article Info

Publish Date
30 Sep 2019

Abstract

This study aims to see the factors that influence attitudes and interests in using BPD mobile banking with attitudes as mediation. The location of the research was conducted at PT Bank Pembangunan Daerah Bali, Denpasar Branch. The population in this study were the BPD mobile banking users who were estimated to be 3,641. This research uses quantitative data types, uses primary and secondary data sources, and data analysis techniques used are interviews, documentation, and using instruments in the form of questionnaires. The sampling in this study is proportional to each customer. Meanwhile, the determination of respondents using random sampling by lottery on the customer list. The minimum number of samples to be the research target is 100 people. The analysis technique used is Structural Equation Modeling (SEM) with a variance-based or component-based approach with Partial Least Square (PLS). The results of this study indicate that: 1) Perceived benefits have a positive and significant effect on attitudes, 2) Ease has a positive and significant effect on attitudes, 3) Perceptions of benefits have a positive and significant effect on interest, 4) Ease of use has a positive and significant effect on attitudes, 5 ) Perceived benefits have a positive and significant effect on interest through attitude, 6) Ease has a positive and significant effect on interest through attitude.

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Journal Info

Abbrev

ganaya

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to ...