Journal of Economics and Business UBS
Vol. 8 No. 2 (2019): Journal of Economics & Business Unishaduguna Business School

Analisis Kualitas Pelayanan dan Lokasi Terhadap Loyalitas Peserta Didik Ypltbi Di Lotte Shopping Avenue Kuningan Jakarta

Jonatan, Jonatan (Unknown)



Article Info

Publish Date
12 Dec 2019

Abstract

The purpose of this study was to determine how much influence the quality of service, location and learners' satisfaction to loyalty learners against two English language institutions in Jakarta. Respondents involved in this study were 78 learners, the method used is non-probability sampling, the sampling pursposive. Data was collected by multiple linear regression using SPSS 23 software. Results of regression showed that the variables of service quality and significant positive effect on loyalty learners towards English language institutions, YPLTBI Lotte Shopping Avenue Kuningan Jakarta, quality of service and location together / simultaneous correlated with loyalty learners.  This study shows that the loyalty of the students in the institutions of English in Jakarta, YPLTBI Lotte Shopping Avenue Kuningan Jakarta can be influenced by factors of service quality and location of the Loyalty earners.

Copyrights © 2019






Journal Info

Abbrev

joeb

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan ...