Journal of Social, Humanity, and Education
Vol. 1 No. 1 (2020): November

Religiosity and Muslims’ intention to visit homestays: the mediating role of attitude

Azrin Bin Jalasi (Jabatan Perdagangan, Politeknik Kota Kinabalu, Sabah, Malaysia)
Sylvia Nabila Azwa Ambad (Faculty of Business and Management, Universiti Teknologi MARA Sabah Branch, Malaysia)



Article Info

Publish Date
07 Jan 2021

Abstract

Purpose: This study aims to examine the influence of religiosity and attitude on the Malaysian Muslims’ intention to visit homestays in Sabah. Also, attitude is tested as a mediator in the hypothesized relationship. Research Methodology: A quantitative cross-sectional approach was applied to gather data from a sample of 251 Malaysian Muslims, and a convenience sampling method is employed to collect data for the study. Data collected were analysed using SmartPLS 3.3.2.9 software. Results: The findings indicate that religiosity and attitude significantly influence the Malaysian Muslims’ intention to visit homestays in Sabah. Additionally, the relationship between religiosity and the Muslims’ intention to visit the homestays are mediated by attitude. Limitations: The scope of the study is limited to Malaysian Muslims’ intention to visit homestays in Sabah only. Contribution: The study provides empirical evidence for the individual factor that attitude significantly mediated the linkage between Muslim’s religiosity and their intention to visit homestays. As for practical implication, the study’s findings should instigate the improving and enhancing of the homestays’ services in Malaysia according to the Islamic principles in the future. Keywords: Muslims, Intention, Attitude, Religiosity, Homestay visit

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Journal Info

Abbrev

jshe

Publisher

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Journal of Social, Humanity, and Education (JSHE) is a peer-reviewed, open access scholarly journal publishing high-quality manuscripts in forms of original research articles, review articles, book reviews, case reports, and discussions to answer important and interesting questions, develop or ...