Otonomi
Vol 20 No 2 (2020): Otonomi

Pengaruh Kualitas Website Terhadap Kepuasan Dan Loyalitas Mahasiswa STMIK Kadiri

In wahyu widodo (MM UNISKA)
Sri Wahyuni Mega (Unknown)
Imam Baehaqi (Unknown)

Article Info

Publish Date
21 Nov 2020

Abstract

This research was conducted to examine the effect of website quality on student satisfaction and loyalty at the Sekolah Tinggi Manajemen Informatika dan Komputer Kadiri (STMIK Kadiri). This research uses a quantitative method with a descriptive approach. Data collection by distributing questionnaires to STMIK Kadiri students who are still active, totaling 120 people from 2017 to 2019. The analysis technique uses path analysis and hypothesis testing. For data processing using the program Eviews and IBM SPSS statistics.

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Journal Info
Otonomi
Website

Abbrev

otonomi

Publisher

Universitas Islam Kadiri

Subject

Economics, Econometrics & Finance

Description

Focus and scope this journal : Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital ...