Journal of Management and Entrepreneurship Research
Vol. 1 No. 1 (2020)

AN INVESTIGATION OF CONSUMER BRAND ENGAGEMENT ANTECEDENTS ON IPHONE SMARTPHONE USERS

Yunita Agustina (Universitas PGRI Yogyakarta, Indonesia)
Faizal Ardiyanto (Universitas PGRI Yogyakarta, Indonesia)

Article Info

Publish Date
02 Jul 2020

Abstract


Copyrights © 2020




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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...