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Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta Ardiyanto, Faizal
Akmenika Vol 14, No 1 (2017): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to examine the influence of positive emotion, time availability,and money availabilty toward impulsive buying behavior both partially andsimultaneously. The respondent of this research are university students who haveexperienced unplanned buying in several department stores at Yogyakarta City. Purposivesampling method was utilized then 102 respondents were chosen. The resultsindicate that positive emotion, time availability, and money avaiability positively andsignificantly influence impulsive buying behavior. The three independent variables asstated above, simultaneously influence impulsive buying behavior also. Finally, as themanagerial implication stated, it can be concluded that understanding consumerscondition related with unplanned buying is important topics in recent years, especiallyin department store.
PENURUNAN BUNGA KUR DAN DAMPAK NEGATIFNYA TERHADAP LOYALITAS NASABAH UMKM BANK NON PENYALUR KUR PADA SEKTOR MIKRO KECIL Sumantika, Ahsan; Ardiyanto, Faizal
Modus Journals Vol 30, No 2 (2018): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i2.1699

Abstract

KUR atau kredit usaha rakyat merupakan skema pembiayaan modal kerja dan atau investasi yang khusus diperuntukkan bagi usaha mikro kecil dan menengah di bidang usaha produktif yang sebenarnya merupakan subsidi dari pemerintah kepada bank-bank yang ditunjuk. Pemberian bunga yang rendah di satu sisi diharapkan dapat menggerakkan sektor riil. Tetapi bagi bank-bank swasta, bank BPR di sektor mikro kecil yang tidak menyalurkan KUR, pemberian kredit dengan bunga yang terlalu rendah dapat berpotensi mengancam eksistensi bank yang dapat berpengaruh pada melambatnya penyaluran kredit. Tujuan dari penelitian ini adalah untuk mengetahui apakah rendahnya suku bunga KUR dapat berpengaruh terhadap loyalitas nasabah mikro kecil di bank lain non penyalur KUR. Metode analisis yang digunakan adalah analisis regresi. Jumlah sampel untuk sebanyak 53 responden yang merupakan nasabah kredit di bank non penyalur KUR. Hasil penggujian menunjukkan bahwa rendahnya suku bunga KUR (X) berpengaruh signifikan terhadap loyalitas nasabah bank non penyalur KUR (Y) dengan tingkat signifikansi di bawah 0,05 dengan R Square sebesar 0,09. Artinya masih terdapat faktor-faktor sebesar diluar suku bunga KUR sebesar 91% yang menentukan variasi dalam loyalitas nasabah.
Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta Ardiyanto, Faizal
AKMENIKA Vol 14, No 1 (2017)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.
Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten Werdaningrum, Amelia Galuh; Ardiyanto, Faizal
Akmenika: Jurnal Akuntansi dan Manajemen Vol 17, No 2 (2020): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v17i2.1035

Abstract

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.
ANTESEDEN INTENSI BELANJA PENGGUNA APLIKASI/WEBSITE TOKO ONLINE DI YOGYAKARTA Faizal Ardiyanto; Hermala Kusumadewi
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 21, No 2 (2018)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (766.089 KB) | DOI: 10.35591/wahana.v21i2.151

Abstract

In recent years, consumers are facilitated with online shop applications and websites. They are no longer needed to visit the “brick-and-mortar” shop to satisfy their needs and wants. Consumers can access the online shop as long as they smart phones are connected to internet network. Online shop also offers a great variety of products and services. This is an interesting topics to be discussed and researched. This reasearch is aimed to provide the evidence that there are positive affects among perceived security, ease of payment, trust in application/website, and online shopping intention. 450 respondents are participated in this research. Path analysis is used to examine the six hypotheses. The result shows that most of hypotheses are supported except H1b which states that perceived security positively affects online shopping intention. Keywords: online shop, smart phone, websites, perceived security, ease of payment, trust in application/website, online shopping intention, online consumers.
CYBER CRIME AWARENESS: INTERNET KNOWLEDGE DAN E-COMMERCE USE PADA UMKM DI KABUPATEN BANTUL YOGYAKARTA Tri Siwi Nugrahani; Faizal Ardiyanto; Sulkhanul Umam
MANAJEMEN DEWANTARA Vol 3 No 2 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.661 KB) | DOI: 10.26460/md.v3i2.6010

Abstract

This research aimed to test the effect of internet knowledge and e-commerce use both partially and simultaneously using multiple linear regression analysis. Convenience sampling is used in this research where 59 SMEs from Bantul, Special Region of Yogyakarta Province are involved. The result of this research prove that all the hypotheses are supported except for first hypotheses which stated that internet knowledge significantly and positively affects cybercrime awareness. Therefore, e-commerce use is significantly and positively affects cybercrime awareness, and also internet knowledge and e-commerce is simultaneously affects cybercrime awareness.Keywords: e-commerce, cybercrime, awareness, SMEs, internet knowledge
PENURUNAN BUNGA KUR DAN DAMPAK NEGATIFNYA TERHADAP LOYALITAS NASABAH UMKM BANK NON PENYALUR KUR PADA SEKTOR MIKRO KECIL Ahsan Sumantika; Faizal Ardiyanto
Modus Vol. 30 No. 2 (2018): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i2.1699

Abstract

KUR atau kredit usaha rakyat merupakan skema pembiayaan modal kerja dan atau investasi yang khusus diperuntukkan bagi usaha mikro kecil dan menengah di bidang usaha produktif yang sebenarnya merupakan subsidi dari pemerintah kepada bank-bank yang ditunjuk. Pemberian bunga yang rendah di satu sisi diharapkan dapat menggerakkan sektor riil. Tetapi bagi bank-bank swasta, bank BPR di sektor mikro kecil yang tidak menyalurkan KUR, pemberian kredit dengan bunga yang terlalu rendah dapat berpotensi mengancam eksistensi bank yang dapat berpengaruh pada melambatnya penyaluran kredit. Tujuan dari penelitian ini adalah untuk mengetahui apakah rendahnya suku bunga KUR dapat berpengaruh terhadap loyalitas nasabah mikro kecil di bank lain non penyalur KUR. Metode analisis yang digunakan adalah analisis regresi. Jumlah sampel untuk sebanyak 53 responden yang merupakan nasabah kredit di bank non penyalur KUR. Hasil penggujian menunjukkan bahwa rendahnya suku bunga KUR (X) berpengaruh signifikan terhadap loyalitas nasabah bank non penyalur KUR (Y) dengan tingkat signifikansi di bawah 0,05 dengan R Square sebesar 0,09. Artinya masih terdapat faktor-faktor sebesar diluar suku bunga KUR sebesar 91% yang menentukan variasi dalam loyalitas nasabah.
ONO REGO ONO RUPO: EFEK PLASEBO HARGA DAN KONSUMSI HEDONIS DI MAL KOTA YOGYAKARTA Faizal Ardiyanto
Jurnal Manajemen Vol 8 No 2 (2018): JURNAL MANAJEMEN VOL. 8 NO. 2 DESEMBER 2018
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v8i2.644

Abstract

There are interesting phenomena related to consumer behavior in Yogyakarta. One of them is price placebo effect. In Javanese language can be found words in relevance with price placebo effect, that is ”ono rego ono rupo” which can be translated to where there is price, there is quality. Therefore, this research is aimed to prove the influence of price placebo effect on brand equity and hedonic consumption, atmospheric cues on hedonic consumption, and also the influence of hedonic consumption on brand equity and impulsive buying behavior. Path analysis is used to test the hypotheses and the total of 506 respondents are participated in this research. The result indicated that all of this research hypotheses are supported.
ANALISIS FAKTOR-FAKTOR BAURAN PEMASARAN (7P) YANG MEMPENGARUHI KEPUTUSAN PELAKU USAHA UMKM DALAM PEMILIHAN PENGAJUAN KREDIT PADA BANK DI DAERAH ISTIMEWA YOGYAKARTA Ahsan Sumantika; Faizal Ardiyanto
Jurnal Manajemen Vol 7 No 2 (2017): JURNAL MANAJEMEN VOL. 7 NO. 2 DESEMBER 2017
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v7i2.277

Abstract

Abstract This research aimed to test the influence of factors in marketing mix which consist of product, price, place, promotion, people, physical evidence, and process toward the loan selection decision by SME businessmen in Yogyakarta Special Region bank. The sampling method is purposive sampling with 99 respondents. Multiple regression analysis is utilized to test the hypotheses. The testing result shows that there are 2 variables : product and physical evidence, significantly which is positively influence dependent variable. However, price, place, promotion, people, and process do not have significance influence towards dependent variable. Keywords: SME, product, price, place, promotion, people, physical evidence, process, and marketing mix
AN INVESTIGATION OF CONSUMER BRAND ENGAGEMENT ANTECEDENTS ON IPHONE SMARTPHONE USERS Yunita Agustina; Faizal Ardiyanto
Journal of Management and Entrepreneurship Research Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.6.01.1-6

Abstract