This research aims to analyze and explain the influence effect of appeal, counseling and audit done by fiscus to the potential tax revenues in the real estate sector. This research used explanatory research with quantitative approach. The sample of this research is taken by using purposive sampling technique. The researcher used questionnaire to fiscus especially Account Representative who are handling 36 real estate companies listed in the Indonesia stock exchange. Using descriptive and multiple linear regression, this study showed that appeals and counseling do not influence the pential tax revenues. Meanwhile, the potential tax revenues are influenced by audit significantly. Together, however, appeals, counseling, and audit significantly influence the tax revenues. Keywords: Appeal, Counseling, Audit, Tax Revenue
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