Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 3 No 3 (2018)

PENGARUH SUASANA TOKO DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TOKO BOLLY DEPARTEMENT STORE DI KOTA BIMA

Muhajirin Muhajirin (Unknown)
Ismunandar Ismunandar (Unknown)
Kamaluddin Kamaluddin (Unknown)

Article Info

Publish Date
05 Aug 2018

Abstract

The purpose of this research is (1) ) To know and analyze the positive and significant influence of shop atmosphere on buying interest at Bolly Department Store in Bima city (2) To know and analyze the positive and significant influence of price on buying interest at Bolly Department Store in Bima city (3) To know and analyze the positive and significant influence of shop atmosphere and price on buying interest at Bolly Department Store in Bima city. The technique of data is analysing multiple regression linear. The results of the research are: (1) shop atmosphere has a negative effect on the buying interest at Bolly Department Store in Bima city (2) Price has a positive and significant effect on the buying interest at Bolly Department Store in Bima city (3) shop atmosphere and Price has a positive and significant effect on the buying interest at Bolly Department Store in Bima city Keyword: shop atmosphere, Price and buying interest

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Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...