Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 3 No 3 (2018)

SIKAP METRO TV DALAM PERSAINGAN PASAR OLIGOPOLI

Robbikal Muntaha Meliala (Unknown)



Article Info

Publish Date
05 Aug 2018

Abstract

One of the biggest 13 conglomerates that she mentioned in her researched is Media Group. Media Group was known as partisan media by public which famous profile of owner is Surya Paloh, leader of National Democrat Party (Nasdem). Metro TV as one of sub-unit business of Media group strictly consistent with its vision to be “News of Television Station” in embracing the competition. Then, providing its news by 3 languages, they are Indonesia, English and Mandarin. Target audience from this television station is high class with segmentation male or female, type of AB, 20 years old above, and has content 70% of hard news and 30% of entertainment program. Metro TV still keep their broadcasting quality within 24 hours by 75%-85% concept of in-house production, focus on news and life style program with educative packaging and luxurius audio visual program. Research Methodology: Descriptive Qualitative by Observations, Interviews, Study of Literature and Documentation. Summary:Today, Metro TV highly focuses on Economic News, Entrepreneur Program and Government’s Supporter TV Station of Joko Widodo’s Leadership. Keywords : Mass Media, Metro TV, Oligopoly Market

Copyrights © 2018






Journal Info

Abbrev

akrabjuara

Publisher

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...