IJIBE (International Journal of Islamic Business Ethics)
Vol 2, No 3 (2017): Special Issue 2017

BUILDING CUSTOMER LOYALTY ON CUSTOMER BANKING

Linda Sariningrum (Master of Management Program, Sultan Agung Islamic University)
Moch Zulfa (Sultan Agung Islamic University)

Article Info

Publish Date
03 Apr 2017

Abstract

The primary purpose of this research is to investigate and examine the effect of Shared Value Quality and Communication Quality on Customer Loyalty through Trust, and to propose an empirical model to investigate such relationships. A total of 100 customers of Syari’ah BNI Bank of Semarang completed questionnaires on Shared Value Quality, Communication Quality, Trust, and Customer Loyalty. Results from SmartPLS 3.0 based on structural equation modeling confirmed that Shared Value Quality and Communication Quality were positively related to Trust and Customer Loyalty; furthermore Trust was related to Customer Loyalty.Keywords : Shared Value Quality, Communication Quality, Trust,Customer Loyalty

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Journal Info
IJIBE (International Journal of Islamic Business Ethics)
Website

Abbrev

ijibe

Publisher

Universitas Islam Sultan Agung

Subject

Economics, Econometrics & Finance

Description

International Journal of Islamic Business Ethics (IJIBE) is a publication medium of research results in the field of Islamic business ethics. Islamic business ethics is a concept of business which based on Islamic values and principles. It is guidance for business actors to know what is right or ...