EkoBis ( Ekonomi & Bisnis )
2009: EKOBIS (Vol.10 No.1 2009)

PENINGKATAN LOYALITAS MELALUI LOKASI DAN KEANEKARAGAMAN BARANG

MARNO NUGROHO (Unknown)
RATIH PARAMITA (Unknown)

Article Info

Publish Date
01 Jan 2009

Abstract

This study proposed to examine the influence of location and product diversity on spent decisionto consumer’s loyality. The study was taken place at Carrefour, one of hypermarket in Semarang.This is an explanatory research. The number of sample of the research is 105 consumersthe method reseacrh with accidental sampling method. Questionnaire was used to obtain thedata. Stuctural Equation Modelling (SEM) was applied to prove and examine the hypotheses.Result of the study showed that location positively affect the Research begun since spent decision.Product diversity also positively affect (Purchasing decision and finally, purchase decisionpositively affect consumer’s loyality.Keywords : Location, product diversity, purchasing decision, loyality

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Journal Info
EkoBis ( Ekonomi & Bisnis )
Website

Abbrev

ekobis

Publisher

Universitas Islam Sultan Agung

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - ...