EkoBis ( Ekonomi & Bisnis )
Vol 21, No 1 (2020): JURNAL EKONOMI DAN BISNIS

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Investasi Pelaku UMKM Di Kudus

faridhatun faidah (Muria Kudus University)

Article Info

Publish Date
10 Jan 2020

Abstract

The purpose of this study is to examine the factors that influence the investment decisions of SMEs entrepreneurs in Kudus, which consist of financial literacy, demographic factors and risk tolerance. This study uses primary data from a sample of 80 entrepreneurs chosen randomly in Kudus Regency. The research method uses multiple regression analysis with the help of the SPSS 23. The results of this study indicate that financial literacy has a significant positive effect on the investment decisions of SMEs entrepreneurs in Kudus. Meanwhile demographic and risk tolerance factors do not have a significant influence on investment decisions.

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Journal Info
EkoBis ( Ekonomi & Bisnis )
Website

Abbrev

ekobis

Publisher

Universitas Islam Sultan Agung

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - ...