The Influence of Site Quality and Trust on Repurchase Interest of Tokopedia through Perceived Usefulness

Rully Restiningrum (Universitas Narotama)
Nurul Aini (Universitas Narotama)
Joko Suyono (Universitas Narotama)
Damarsari Ratnasahara (STIE Mahardika)

IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 4 No 1 (2021): January 2021

Purpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness. Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS). Findings: 5 out of 7 hypotheses cannot be proved and supported by this study Research limitations/implications: The respondent of this study are 95 Tokopedia user. Practical implications: Only 2 out of 7 hypotheses can be proved and supported. Paper type: This study is categorised as a case study.